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Perseverance in Blogging

Duncan has a good post over at Blog Herald about that talks about perseverance in building a blog. He writes:

‘Very few people find fame and fortune through launching a blog overnight, but over time most people can build a reasonable audience, or even more, based on perseverance at blogging, literally going the distance.’

Very true words from Duncan as per usual. Consistent, regular and quality posting over a sustained period are key to building a successful blog. If you’re not in it for the long term you’re unlikely to get far as an entrepreneurial blogging.

Adsense Link Units – Weblogs Inc Closes in on $1M in a Year

Just to keep things in perspective Jason Calacanis posts that Weblogs Inc is getting close to the number of dollars earned in a day that would take them to earning $1 million in a year.

He reports that they broke their previous record for a day’s earnings with Adsense and reached $2335 on a single day. The next target is $2739.72 in a day (the magic number that if they can maintain as an average for a year will get them to $1 million). Wow – those there are big numbers!

Jason reveals a tip for readers and writes:

‘One more tip: the Google horizontal banners work well. You know, the ones where a user clicks and sees a group of ads and then you get paid if they make a *second* click (the first click to Google gets you nothing!). Even with this double-click issue it performs really well (I don’t think I can say how much better then a leaderboard without getting in trouble with the Google Adsense Terms of Service, but lets just say it’s significant). I think this is because the users who click on those ads are rabid—they want a ton of information and they probably visit more then one advertiser’s site.’

I’ve highlighted the ads that he’s talking about over at Engadget in the following screen cap (click to enlarge).

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The $14,436.45 that Got People Talking

Well after a couple of days away speaking on a conference (where I could only access the web via dial up for a few minutes per day) I’m back home to survey my blog’s status.

I always seem to time my going away for a few days (or longer) to those times when my blogs seem to be ‘hottest’ and this time was no exception.

ProBlogger.net has been something of a frenzy the past week with links in Aussie Newspapers, from prominent bloggers through to the infamous slashdotting.

The results of such attention have been quite amazing. There are many trackbacks to follow up – my inbox is full of requests from bloggers wanting links, consulting, advice etc (please don’t be offended if I take a while to reply and if I can’t help at this time) – readership here is way up on normal (peaking on Sunday at around 60 times the ‘normal’ levels and calming down today to 5 times normal) – hundreds of new readers have subscribed to my weekly newsletter (I’ll write it tomorrow hopefully).

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BlogPulse Profiles

I’m really looking forward to trying out Blog Pulse’s new Profiles Tools which promise to:

‘allow users to find more information about a specific blog or blogger—who authors it, how active the blog is, how it ranks in comparison with other blogs, what it’s about, etc. Many people have questions about who bloggers are and how much influence they wield. BlogPulse Profiles provide basis metrics and analysis to begin to answer those questions.’

Unfortunately for the last hour or so I keep getting an HTTP error every time I try to use it. Hopefully they sort out the errors soon enough as it seems to be offering a pretty decent alternative to Technorati according to Blog Herald.

Subscription Base Revenue Stream for Blogs – PixelPass

I just stumbled upon PixelPass – a method of adding an income stream to your blog where your readers pay a small monthly fee to subscribe to your content. Subscriptions are never more than $2 per month and allow readers to access your whole blog.

I’m not sure that a system like this would work for most blogs – however in some of the following circumstances it could just work out:

  • if you have a committed readership on a niche topic which isn’t available elsewhere for free
  • if you have an incredibly high profile and are a ‘must read’ on your topic
  • if you have a premium section to your blog that offers real value

I’m sure there will be other circumstances that might make a subscription revenue stream possible – but I wouldn’t recommend it in most cases.

found via SEO Scoop

Bloglines Issues?

Is anyone else having problems accessing their feeds on bloglines today?

I’ve been trying to log in (from a different computer to normal) and can’t see any of my feeds after it logs me in.

Interested if this is an isolated issue or not?

Getting a Blog Writing Gig at Gawker Media

If you’re interested in getting a blogging gig at Gawker you might like to read how the new editor at Gridskipper, Chris Mohney, got the job by writing an anonymous ‘Gawker Watch’ blog. Chris writes:

‘The “stunt” I pulled was writing an anonymous blog called Gawkerist that paid an absurd level of attention to Gawker Media blogs and bloggers. Everything about Gawkerist was meticulously, cynically planned, except the end result—actually working for Gawker Media publisher Nick Denton. I only told two people about Gawkerist—my girlfriend and an old pal safely ensconced in hometown Alabama. To both, I explained that since New York media types were always interested in Gawker Media (albeit sometimes begrudgingly), it seemed like a logical topic to attract their attention. After picking the target, I next had to figure out the logistics.

Gawkerist had to be anonymous, as I thought a mystery blogger would arouse more buzz than a blogger with a name and face, however non-famous. I implemented a paranoid series of steps (probably laughable to anyone with actual technical skills) to make sure no one could trace my blog, e-mails or comments back to me. I also resolved to indulge in no personal asides, keeping the Gawkerist voice clear of blogger navel-gazing. I fully intended to reveal myself eventually, but I didn’t want someone else to out me prematurely.’

Read more at Do Not Try This At Home: One Man’s Harrowing (And Slightly Ironic) Attempt to Get a Media Gig

The Long and the Short of Blog Posts

Dave Taylor answers the eternal blogging question of “Are long blog entries better than short ones?” and writes :

‘I’m reminded of a common piece of advice from good development editors in the publishing business about how long a chapter or book should ultimately be: write just enough to cover the material at the appropriate level of detail, then stop….

Personally, I don’t subscribe to weblogs where the typical entry is less than about 250 words, because I’m not interested in discoverability, that is, what other pages on the Web I should be checking out, but in why the blogger thinks the page, article, site, entry, whatever, is worth my attention.’

I’m with Dave in arguing that each blogger needs to work out what length post suits their writing style and blog topic.

Whilst I’d always advise that your posts should be to the point – I find that here at ProBlogger my posts tend to be much longer on average than some of my other blogs – (and you as readers don’t seem to mind) – however on other blogs readers seem to want quick and simple information and the short post works very well.

I also find that on those blogs you choose to post lengthy posts on it’s helpful to use the extended entry field and to mix up the length of your posts. In the middle of your long ones put a few short and simple ones – after all, variety is the spice of life.

What’s the average length of your blog posts?

The Morning After the Slashdot Party

I woke up this morning wondering if the Slashdot frenzy last night had all just been a big dream – but no it was not.

The morning after a Slashdotting (it always happens to me late at night or in the early hours of the morning) is like waking up after a massive party at your house. You come out of your bedroom and there are empty bottles, broken pictures hanging crookedly on the wall, stains on the carpet and sleeping bodies on the couch. The memories of the previous night are mixed – the exhilaration of seeing all your mates having a great time, meeting new friends, the worry of gatecrashers….

Being Slashdotted is similar. I spent an hour or so this morning wading through an inbox full of emails and comments (ranging from the incredibly encouraging and affirming through to the downright offensive, slanderous and threatening). The clean up after the party has taken a while. The memories are mixed – the gatecrashers came (but didn’t get too out of hand) and some great new friendships have started with over 100 new subscribers to the newsletter and new subscribers to the RSS feed.

It was also a financially rewarding evening. I woke up this morning with 8 hours still to go in the ‘Adsense day’ to find I’d already broken my previous earning record for a day on Adsense. There were also a few affiliate program sales that resulted from the influx of visitors.

All in all it was a strange night – definitely an experience. I’ve been slashdotted on other blogs numerous times but it never got quite as personal as last night, I guess the topic of money does that to people.

I’m actually going to be laying low over the next couple of days – not because I’ve got a Slashdot hangover but because I’m speaking at a camp. I’ll check in (via dial up – arrgh) daily and might even do a few posts. Otherwise have a good few days – happy blogging!