Jim at Reve News has learned the lesson that most bloggers writing about making money from blogs has learned – Adsense doesn’t pay well on these types of blogs.
‘On ReveNews that is. Let this be a lesson to the other publishers out there. Never try to run Adsense on a site that is read by people who are Adsense experts, let alone a site read by affiliate marketers. Geez, talk about a pathetic click rate. I haven’t seen something fail so badly since Gigli.
Putting Adsense into our content was an experiment by me to see if it could work for us, even though I was pretty sure that it wouldn’t, I had to find out. I’ve learned my lesson and have removed 98% of all the Google ads off of the sit’
If you want to make big money via Adsense I’d pick another topic – readers of such blogs are remarkably blind to Adsense ads and the ads themselves are notoriously poorly paying.
Jim also gives a case study of a ‘typical blogger using adsense’ in his post where he shows how little the average blogger will earn using Adsense. His figures talk hypothetically of a blogger with 1000 impressions per day, with a 10% CTR and a 2 cents per click payment earning $730 per year.
Nothing wrong with the maths – the only problem is that there is such variation between blogs on almost every element of the equation. CTR can vary widely – but 10% is probably an over estimation looking at most of my blogs. 2 cents per click is an estimate that varies widely also (it’s probably an under estimate looking at my blogs).
For example – I’ve got a few blogs that hit the 1000 impressions per day mark. [Read more...]