Just stumbled upon an article at awesomeblogs.com which looks at Why Blogs Have Become the Search Engine Optimization Equalizer. It’s one of those mass produced ‘free articles’ that I warn bloggers from using too much – but it does make a useful observation about some of the top sites on the internet:
‘The big sites on the internet got to be that way because the consistently add new, original, and exclusive content to their websites.
While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.
Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. ‘
The lesson is a good one. The following are some of the words that describe the best type of content if we subscribe to this theory:
fresh – original – interesting – exclusive – new – daily
This is the type of content that will get you ranking higher in search engines, its the type of content that will get your readers coming back every day and its the type of content that will generate incoming links to it and referral readership.
Of course most bloggers have a mixture of this type of content and other content – links to other sites, quotes from others etc – but in most cases the more you increase the quotient of the fresh and original stuff the more chance you give your blog to grow.