I grew up in the era where children became a such a huge market, and I just think it would be nice to leave the kids alone. Or at the very least, not play dirty tricks with them by tapping into their insecurities and social quirks. It’s one thing to sell your product to an appropriate base, but it’s quite another to make the selling points things like making a girl feel ugly if she doesn’t use your make-up, or making boys feel like they couldn’t possibly be men if they didn’t play violent video games. There’s even more subtle innuendoes in a lot of advertising, that I think lead young girls to feel like the approval of men is their highest priority, and that boys should judge women almost exclusively on how “hot” they are.