Todd Mintz writes a very worthwhile article at How To Be A Blogging Idol Instead Of An Idle Blogger which I think is a must read for bloggers wanting to start out in ProBlogging.
Whilst I don’t completely agree with everything Todd writes (I’ve never entered into a link exchange program or never bought a text ad for that matter) the article is brimming with useful information that Todd learnt in experimenting with blogs on the topic of American Idol contestants last season of the show. In particular he has had some success with the Bo Bice Blog.
Among Todd’s more useful tips are:
‘Have a narrow focus: The quickest way to drive traffic to your blog is through excellent search engine rankings. If you blog about lots of unrelated topics, you won’t rank well for any of your key terms….
Press Releases: Online press releases are an excellent way to generate notice for your blog. I created a press release announcing the launch of the blog, and once I decided to “actively” blog Bo, I wrote a release each week recapping the show and featuring highlights from the blog….
Involve Fans: When my blog reached a consistent 500 visitors a day, I decided to actively solicit posts from Bo’s fans. Sure, most blogs give readers the ability to post comments…but I thought that if I ran the comments as actual posts, I could create a “buzz” about the blog and generate large numbers of repeat visits….’
I subscribe to each of these tips and many of the other things Todd writes and think they apply not only to fan sites like the one he runs (keep in mind fan sites are hard to monetize…. I’ve been trying for a while now) but to most blog topics.