18-24 year olds Lap up New Media

A study by BigResearch shows that the biggest users of blogs are the 18-24 age group with 29.6% saying that they regularly or occasionally use blogs. This is in comparison to 21.7% of 25-34 year olds, 15.5% of 35-54 year olds and 11.4% of the 55+ age group.

‘“The 18-24 year olds are digital nomads who have adopted new media more readily than any other age group,” said Joe Pilotta, PhD, BIGresearch’s VP of research. “Not only do they use new media more, they are influenced by it much more than any other age group, when it comes to making purchase decisions. Which says that they have integrated new media in their daily lives,” said Pilotta.’

Sounds like a real opportunity to me!

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

Genesis Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

Check out the incredible features and the selection of designs. It's that simple - start using Genesis now!


  1. David says:

    I am in that age range. :) Do I get a prize?

  2. Neil Camp says:

    I guess targeting your content to that age range would make sense. I need to figure out what is “hip” these days ;-)