Written on July 26th, 2005 at 09:07 am by Darren Rowse
18-24 year olds Lap up New Media
A study by BigResearch shows that the biggest users of blogs are the 18-24 age group with 29.6% saying that they regularly or occasionally use blogs. This is in comparison to 21.7% of 25-34 year olds, 15.5% of 35-54 year olds and 11.4% of the 55+ age group.
‘“The 18-24 year olds are digital nomads who have adopted new media more readily than any other age group,” said Joe Pilotta, PhD, BIGresearch’s VP of research. “Not only do they use new media more, they are influenced by it much more than any other age group, when it comes to making purchase decisions. Which says that they have integrated new media in their daily lives,” said Pilotta.’
Sounds like a real opportunity to me!
2 Responses to “18-24 year olds Lap up New Media” - Add Yours
David
July 26th, 2005 10:51 am
I am in that age range. :) Do I get a prize?
Neil Camp
July 26th, 2005 12:00 pm
I guess targeting your content to that age range would make sense. I need to figure out what is “hip” these days ;-)
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