warning: read to the bottom of this post to the update
I just stumbled upon another new blog advertising network – BlogStar Network.
They present themselves as:
‘a mesh of influential blogs and bloggers who are open to and accept association with corporate sponsors and advertisers. The Blog Star Network recognizes and utilizes the power of Consumer Generated Media to allow corporations to communicate their message through Blogs by way of advertising, testimonials and product reviews. Bloggers and Blog owners are compensated for their participation in corporate communications based on reach and involvement.’
Whilst they don’t go into too much detail it looks like an interesting service that I’d like to know more about. Digging into things a little more – the people behind BlogStar are MindComet – ‘The Relationship Agency’.
Of course MindComet are the people behind Blog in Space – a service that offers to transmit your blog into space so aliens can read it. Hmmm – not sure people wanting to take blogging to aliens are the type of people I want selling my advertising!
update: a little more digging today and I find that Blogstar seem to be arranging for companies to pay bloggers to post about their products. The worry to me about it is that they don’t have any disclaimers in these posts saying that they are paid for comment type posts. This doesn’t seem right to me and isn’t something I’d recommend bloggers really get into.