I wondered how long it would take for the Search Engines to get into blogging themselves as a commercial endeavor and it seems that Yahoo! have decided to get in on the act with Yahoo! Health Expert Blogs.
As Steve points out this is probably a strategy that they’ll roll out on a larger scale which could be seen as something of a threat to many entrepreneurial bloggers (especially the networks).
I always did wonder what the ethics were of a search engine having it’s own content sites to drive traffic to are – any thoughts?