Written on July 17th, 2005 at 02:07 pm by Darren Rowse
Yahoo! Health Expert Blogs
I wondered how long it would take for the Search Engines to get into blogging themselves as a commercial endeavor and it seems that Yahoo! have decided to get in on the act with Yahoo! Health Expert Blogs.
As Steve points out this is probably a strategy that they’ll roll out on a larger scale which could be seen as something of a threat to many entrepreneurial bloggers (especially the networks).
I always did wonder what the ethics were of a search engine having it’s own content sites to drive traffic to are - any thoughts?
5 Responses to “Yahoo! Health Expert Blogs”
Comic Strip Blogger
July 17th, 2005 7:54 pm
what ethics of Yahoo creating its own content blogs? no ethics. Zero comma zero. If Yahoo finds it OK that their own employee is admitting on his own blog that he is stealing copyrighted movies over Bittorrent, then such thing as creating content and being “everything to everybody” is not disturbing Yahoo.
Fortunately Google is not producing its own content… so not everybody is as evil as Yahoo.
Lei
July 18th, 2005 12:17 am
They’ve got quite an impressive roster of bloggers over there, but I wonder how many would be able to manage an active blog given their hectic schedules as professors of medicine, etc. at the top medical school in the U.S. Of course, if they’re using ghost writers, that’s another story. Maybe I should apply to be one. :/
Cary Miller
July 18th, 2005 7:41 am
Darren,
I’m not sure about the ethics part, but medical information written by medical professionals is already widely available all over the internet (NCI, ACS, all of the medical universites, etc,) so except for the format, I don’t really see the difference. Unless they manage to really connect with readers in a way that most medical experts don’t, I wonder how much more successful these will be than the currently available sites. I’m not personally worried about how my site will fare, because I think personal (and personable) writing will trump sterile, status quo writing any day of the week when it comes to a blog’s audience. For this reason I’m not too worried about the blog networks either. The big players may get more visitors via their Google/Yahoo power, but how many will they convert into regular readers, and how many will stick around to find the info they need? I guess it all remains to be seen…
Reactions to MSN Filter: Blog Tips - ProBlogger
August 8th, 2005 10:40 pm
[…] 217; My reaction to MSN Filters is that it’s a logical move that corresponds with Yahoo! getting into Health Blogs. I’m still not sure what I think […]
Read/Write Web
August 9th, 2005 8:37 am
Big Blog Networks: my vision for Networks of Niches
A Network of Niches is a group of niche bloggers, each with their own unique look n’ feel but collectively part of a branded network of like minds. This could be the way forward for a big company like Yahoo…
Leave a Reply