Paul Chaney has a good post titled Ten Things To Do Before You Blog in which he gives…four… things to do before you start a blog (six more to come in a future post). He’s writing more about business blogs than entrepreneurial blogs like most readers here seem to run – but I particularly like his second tip:
‘Consider is its core message. What are you going to write about? What topics will be covered? What “tone” will you give the blog? Are you wanting it to be warm and humorous, or more straightforward and informational?
You approach will largely be determined by the audience you’re attempting to target. Obviously, when writing any blog your primary consideration needs to be your readers, at least the readers you hope to attract. They will have the most bearing on the nature of the content and the way it’s presented.’
I think this is crucial in all types of blogs. Too many of the blogs that I follow don’t seem to have a consistent core theme. I’m not arguing that you can’t post on a variety of topics and even go completely off topic from time to time – but I think it’s important to have clear in your mind (and your readers mind) what the vast majority of posts on your blog will be working towards.
With this in mind you can actually begin to build into your blog threads of conversation that build upon and support one another and move your readers towards an objective or goal.
Heart Beat – For example here at ProBlogger.net the core theme or objective is to help bloggers make money from their blogs. This is the heart beat of my blog.
Skeleton – Once I identified this theme I had something to begin to build towards. Around the them I constructed categories (or sub themes if you like) that I felt would help me expand my overall theme. In a sense my categories are the skeleton which holds everything together. They remind me of my goal and give me a structure to work towards it from.
Muscle and Flesh - With categories mapped out I put flesh and muscle on the skeleton with daily posts. The daily posts break down the categories into bite sized chunks. In them the rubber hits the road and I communicate the practical advice that I’ve found to be helpful in achieving the goal for myself.
Here endeth the anatomy lesson