Adsense publishers might be interested in reading this transcript of which was held a week or so ago by Google for their publishers. It’s pretty basic stuff but might trigger some ideas or remind more experienced bloggers of lessons that they’d forgotten.
Here are a few tidbits:
1. Wider ad formats do better:
‘The next optimization tip that I’d like to focus on is ad format. â€¦ You see our best performing ad format. It’s the large rectangle, 336×280. So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.’
2. Ads that Blend do better:
‘The reason the color palette is so important is because it adds to the content and not separate from the content and what happens is, something that we call ad blindness; so the more you blend in with the site, the less chance that ad blindness will occur.’
Pretty basic stuff – but worth a read especially to look at the case studies that they use to see how others are using Adsense.
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