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Serial Blog Buyer on Valuing Blogs

Blogging Pro’s new owner (Jacob) has written a good post (in response to this one)on some of the factors that he, as a blog buyer, takes into consideration when valuing a blog to buy. Whilst current earnings is a factor for him he writes that Traffic levels are perhaps more so. I’ll let Jacob explain:

‘The more visitors you have, the easier it is to start the website on the moneymaking track. What kind of traffic do I like? Well for me, the most appealing traffic is search engine traffic. It is a lot easier to make money off of search engine traffic. Why? Because search engine visitors(as opposed to people who have bookmarked or subscribed to your site) have never seen your ads before. This is an advantage because they are more likely not to have seen the same ads over and over and over again on the site, and therefore more likely to click it. Case in point, CSSVault does terrible on Adsense and Blog Catalog does wonderful on it. This is all simply due to the fact that most of the visitors who come to Blog Catalog have never been there before.’

He goes on to talk about Page Rank, Incoming links and income levels. It’s an interesting post, especially keeping in mind that Jacob is a serial blog buyer (he’s bought up quite a few lately if my recollection is correct). Good post mate.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Writerious says:

    If you have a PayPal account, there’s a piece of software called LinkLok for PayPal that does just what you’ve described: allows a person who has just bought your digital product to download it immediately. I’ve not tried it yet myself, but I added it to my research list for a future ebook project that I have in mind. The link to find it is here:

    http://www.vibralogix.com/linklokipn/

Trackbacks

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