How much is an AdSense website worth?

There is an interesting thread going on over at Webmaster World titled How much is an AdSense website worth? The discussion revolves around selling websites and determining what price is fair.

It’s interesting to see the variety of approaches people take to determining a site’s worth. The dominate theory seems to be its worth up to a year’s earnings (there is a wild variety of opinions on this ranging from 3 months income to 50 months income on this) but others consider a variety of other factors including how many pages of content there are, page rank, history of the site, incoming links, current site growth levels, originality of content, domain name etc.

I predict that these issues will become increasingly pertinent to bloggers in the next 12 months as we see more and more blogs selling. Hopefully some norms will emerge to help those of us in the selling market make good decisions.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

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  1. Jeff Dedrick says:

    This is a hard one to answer. What happens if the current owner sends a lot of PPC traffic to his site? The traffic and income will now look better than it really is.

    You better look at the traffic logs before you buy a site to see where the traffic is coming from.


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