Jensense has a bit of a scoop – she’s been asked by Google to announce a new feature that enables people to report a publisher who is committing click fraud:
‘If you know of a publisher engaging in click fraud, you can now report them anonymously by clicking the “Ads by Google” on that publisher’s site, and then including the term “invalid clicks” in the comment field. And if you do not wish to stay anonymous, you can include your email address as well.’
This comes on the tail of Google allowing people to report Adsense spam.
Google are definitely taking things up a notch when it comes to cleaning up their system which has obviously been abused by many for some time now.
I applaud them for their efforts but get a little nervous about them also and wonder how many times these tools will be used by competing publishers in the hope of gaining a competitive edge over another site.
I have confidence that the Adsense people will be able to weed out this type of behavior of course – but I’m still a little nervous about it.