And questions from different perspectives always are good because they give you new way of seeing problems.

Check out the long tail article from wired, this will change the way you look at ‘old’ posts. :)

Many blogs pull a lot of there revenue from old post – even single popular posts.

And you also gave yourself the answer:
- Don’t make it look old.
- Take care that advertisement uses contextual ads
so they will be the most current material

They don’t click on the add to give you something but because it is their way of continuing their search for special information.

For displaying ads: Again, if you don’t put them on ‘young’ articles, for your daily readers, they know what they get. But the older can get ads again.

In sum I disagree – you don’t need ads on it to make it look professional – and just adding adds does not make it look pro. It still can be a teenager blog. ;)))

That’s a nice thought for the ‘pro-bloggers’ out there … who has traffic and is capable of earning a profit from advertising. But what about us newbies who have never made a single dime from advertising? I’m still hopeful. Should I just give up altogether? I mean, if you have a blog and trying to build up a regular base of readers … why wouldn’t you advertise? Isn’t that the point to catch as many readers as possible? Surely the regular readers count.

I know it sounds “illogical” but, it makes more sense to me to remove the ads on the OLDER posts than on the newer posts. If I were searching for information and found an older posting, I would be more inclined to click on the link to the current material to see what other useful information that site has, than to click on advertising. It would be nice to think that I (and others) would be grateful for finding the information anyway, and would support the author by clicking on their advertising links, but that’s not realistic to me.

By the way, since i’ve responded this much :-D, I’m of the same viewpoint as “Jon” post #6 above .. if you don’t see ads on a blog (or popular website) .. it must then be a personal website. It’s probably one of those teenager blog sites doing their teenage daily journals like .. ‘oh I’m pink today’ .. or, ‘i hate billy because he didn’t notice me yesterday’ … or, ‘i’m listening to this music right now’ …..

HART

Jon no, because it is not about the feed reading persons but about “later” visitors through search engines. As you say, you are not bothered by the ads – because you don’t see them anymore.

Heat: Yes. But you should test, if this really comes from those readers? And how much? As Jen says, it is sometimes not as much as you would expect.

@all
Unless you have differentiated channels to track the different time slots you can’t tell if your visitors really click in these first days.

Of course, if a significant amount of money comes from your daily visitors you won’t take that away. But do these visitors react on the same advertisement as later visitors? :)

Nice tip overall,
Heat

If you like to try it out, choose two channels (0-3 days, 4+ days), and display them according to the date.

After some time, you will have your statistics and nothing has ‘changed’ to your layout or your display of ads. Then you can decide if it is worth or not to remove them for daily readers, or not.

You need not remove all ads, but perhaps some. :)

Posting a follow up to Nicole Simon’s Ads: You can post them later! I thought I would mention a common practi [...]

This article shows an example on how to differentiate those visitors based on the age of the post.