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AdSense Optimization Webinar

If you’re a user of Google’s Adsense you might be interested in another webinar that they are hosting that looks at AdSense Optimization. They describe the webinar as follows:

‘An hour-long seminar on AdSense implementation techniques that can boost revenue. The program will cover ways publishers can use ad formats, colors, and positioning – as well as new AdSense features – to improve the performance of AdSense. After the presentation, there will be an opportunity to ask questions during an open Q&A session.’

Sign up here.

Found via Blogs Blog

On Blog Depression

The Nonist has a public service pamphlet on blog depression that I suspect a few visitors of ProBlogger might need to read:

‘there is a growing epidemic in the cyberworld. a scourge which causes more suffering with each passing day. as blogging has exploded and, under the stewardship of the veterans, the form has matured more and more bloggers are finding themselves disillusioned, dissatisfied, taking long breaks, and in many cases simply closing up shop. this debilitating scourge ebbs and flows but there is hardly a blogger among us who has not felt it’s dark touch. we’re speaking, of course, about blog depression….’

Of course it’s not something I’d need to read…. hmmmm….. what is it that they say about admitting problems being the first step to recovery?

Bloggers For Hire

Jim Turner has just let me know about a new blog he and others have started titled Bloggers For Hire – where it seems they are looking to provide companies interested in setting up corporate blogs with bloggers and bloggers interested in blogging for a living with companies. It looks like early days so far but its a service that there will be an increasing need for.

Promoting your blog with Advertising

Duncan over at Blog Herald has a good guide to Promoting your blog with advertising where he looks at Google’s Adwords, the BlogAds system, smaller advertising firms and direct advertising on other blogs.

I’ve used Adwords twice and like the idea of it but had pretty average results. Apart from that I’ve never advertised any of my blogs. Having said this I’m interested to hear others experiences. Do you advertise? When, how, what were the results?

31 days to Building a Better Blog

update: see a summary of all of the post in the ’31 Days’ series here.

August is going to be a frenzy of Blog Tips here at ProBlogger.net.

Starting Monday I’m going to turn up the ‘Blog Tips’ volume to 11 and am going to attempt to vomit onto you everything I know about how to make your blog better. Each post will be in a normal category but also in a new 31 days to building a better blog category also.

In a sense it’s nothing different to normal (there are hundreds of blog tips in my archives already) but I’ve noticed recently quite a few bloggers are in a bit of a slump with their entrepreneurial blogs – lacking inspiration, slipping in their posting frequency and even considering throwing in the towel.

Whilst it’s every blogger’s prerogative to let their blog slowly die – I’d like to be a part of giving bloggers a shot in the arm (or a kick up the butt) and hopefully in the process give them the motivation (and practical know how) to get their blog reaching it’s potential (whether that be financially or in some other way).

So we’ll be revisiting some old tips, coming up with some new ones and hopefully will all improve in our blogging as a result.

Interested? If so let me know in comments below.

All I ask of you as readers is that you join in the frenzy of Blog Tips. I do not and will not know everything there is to know about blogging – but I have a suspicion that the wider ProBlogger community does. The only way to get at this communal knowledge is to make a commitment to share what we each know.You can do this in two ways:

1. Leave comments on the blog tips that I post here. ProBlogger is increasingly becoming a place of conversation and group learning. I learn so much from you and hope that you continue to teach us via your comments.

2. Post your blog tips on your own blog and let me know about them. If you’ve learnt something about blogging recently the rest of us want to hear about it. Post it on your blog and then email me with the title and URL. I will attempt to post something every day or two with a summary of the blog tips that have been written.

3. Suggest a Topic for me or someone else to write a Blog Tip on. To do this simply leave a comment below. I won’t guarantee it’ll be answered by me – but if you see a question and would like to tackle it on your own blog (see #2 above) feel free to do so.

I’m looking forward to the learning that we do as a community in August!

update: see a summary of all of the post in the ’31 Days’ series here.

Last Chance for T-Shirt Design Entries

Just a quick note to remind those who are thinking of submitting a T-Shirt design to the competition I’m running that you are about to run out of time as entries close on 31 July – details of prizes and guidelines are here. I’ve had more submissions than what has been added here so I’m pretty confident we’ll come up with a nice design for readers to purchase in a few weeks time. Looking forward to seeing a few more last minute designs.

Alaska Blog

Alaska-BlogTaughnee Stone writes that she’s starting a new Pro Blog – the Alaska Blog and writes an interesting post about the first four days blogging and the response that she’s had so far. At the bottom of her post are some good reflections of what she’s learned from the experience so far.

1. It’s important to write what you know, and have passion.

2. It’s important to choose a topic that people are interested in. I’ve heard that niche topics are best, but I’m not entirely convinced that’s the only way to do it.

3. It’s important to consider the quality of the keywords that will appear in the AdSense ads, checking the Overture Bid tool has been my guide there. I know which topics are of interest to advertisers, and I can plan accordingly.

4. One blog is probably not enough to make a living at this, unless you happen to win the “blog lottery”—Time, patience, perseverence, hard work and constant research, adaptation and original, quality content development seem to be the key.’

Taughnee’s approach to the Alaska Blog seems pretty solid to me – she’s picked a niche (not as narrow as some – but a good one) that has some real commercial possibilities, both through Adsense but also affiliate programs. Tourism sites can be lucrative if you can climb the rankings (it will take time but it’s possible) so it’s well worth the attempt to do so.

I’m looking forward to following Taughnee’s progress.

AdSense Plugin for WordPress Blogs

Digital Point’s forums has an interesting post announcing an Adsense plugin for WordPress with the following features.

* Define unlimited AdSense ad styles for use in your WordPress blog posts.
* Use multiple, different AdSense blocks within a single post.
* Enable/disable individual ad blocks with two clicks.
* Enable/disable where ads are shown (home page, post pages, archives, search pages, etc.)
* Change ad styles globally from the control panel.
* Includes an AdSense Preview tool within the AdSense-Deluxe control panel for quickly viewing the ads Google would place on a given web page.
* WordPress 1.5+ compatible (requires 1.5 or later)
* Simple installation, no understanding of plugin code or PHP required.
* [naturally, ...] it’s free!

I’ve not tested it so can’t comment on how good it is – but it seems to have some good features.

Thanks to William for the tip

The Best Blog Content

Just stumbled upon an article at awesomeblogs.com which looks at Why Blogs Have Become the Search Engine Optimization Equalizer. It’s one of those mass produced ‘free articles’ that I warn bloggers from using too much – but it does make a useful observation about some of the top sites on the internet:

‘The big sites on the internet got to be that way because the consistently add new, original, and exclusive content to their websites.

While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.

Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. ‘

The lesson is a good one. The following are some of the words that describe the best type of content if we subscribe to this theory:

fresh – original – interesting – exclusive – new – daily

This is the type of content that will get you ranking higher in search engines, its the type of content that will get your readers coming back every day and its the type of content that will generate incoming links to it and referral readership.

Of course most bloggers have a mixture of this type of content and other content – links to other sites, quotes from others etc – but in most cases the more you increase the quotient of the fresh and original stuff the more chance you give your blog to grow.