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Marketers are turning to blogs for online ad spending

Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently.

Of those surveyed by Forrester, 64% would be interested in advertising on blogs, while 57% would be interested in advertising through RSS. Both these figures represent more interest than advertising on mobile devices – this just shows which way the industry is set to grow.

Forrester estimates that total online advertising and marketing dollars will reach $14.7 billion for the 2005 year – that’s 23% more than in 2004. Banners/sponsorships will grow 11% per year to $8 billion by 2010. We’ll also see a large increase in spending for search engine marketing over the next few years, up to $11.6 billion by 2010. Online marketing spending is the only area of growth in advertising spending as a whole – so interest is definitely present.

By 2010, however, online marketing will only represent 8% of total ad spending. This is not to say that there will not be a lot of online marketing going on, but perhaps just that online marketing is less costly – an ad online will not run you into millions such as television would.

So, advertisements on blogs and in RSS represent a significant growth opportunity in the market. The also represent a very relevant opportunity to bloggers who want to monetize their blogs. As a recent professional blogger, this is something I’ll be seeking for myself, as well as for others through my services.

Via ZDNet

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Comments

  1. Cary Miller says:

    Certainly good news for anyone interested in making a little money for their hard work. It was only a matter of time, right?

  2. Which is on page 2 – except the advertisement?

  3. The last two paragraphs, starting with “by 2010″

  4. David says:

    I’d love to make money…but waiting another 5 years to get decent revenue…that kinda sucks…but hopefully I will have built up a reputation in 5 years to be worth a decent amount of that advertising money. : )

  5. Hardly a surprise, most of the marketers are always on the lookout for tightly aggregated user groups. Some (P&G, Coca Cola) advertise to largest audiences possible and will still buy TV ads and front banners on Yahoo! but if you’re selling golf clubs and supporting a glof blog, the ROI might just be way better.

  6. Maris says:

    This market will grow because the blogs offer targeted audience and it is very important for many companies

Trackbacks

  1. [...] s has Lockergnome, And ZDNet, And Arienna Foley whilst filling in for Darren Rowse at ProBlogger. *************** [...]

  2. [...] Steve Pavlina one of those lone shark bloggers out there, has just offered a top spot on his page using the blogads medium. Even he, the great leader of probably thousands of new bloggers over the past year has come to see the light that the real money in online advertising is gaining single source advertisers paying top dollar to reach your regulars. Even the six figure man himself, Darren Rose, has a post (via Arieanna Foley) about advertisers shifting money to blogs. His company B5 Media has sponsors, you can see in the left hand column. Sponsors that sought out his blog network to specifically target his repeats. My guess is on a monthly pay schedule rather than a click-through basis. [...]

  3. [...] Steve Pavlina one of those lone shark bloggers out there, has just offered a top spot on his page using the blogads medium. Even he, the great leader of probably thousands of new bloggers over the past year has come to see the light that the real money in online advertising is gaining single source advertisers paying top dollar to reach your regulars. Even the six figure man himself, Darren Rose, has a post (via Arieanna Foley) about advertisers shifting money to blogs. His company B5 Media has sponsors, you can see in the left hand column. Sponsors that sought out his blog network to specifically target his repeats. My guess is on a monthly pay schedule rather than a click-through basis. [...]

  4. [...] Marketers are turning to blogs for online ad spending Marketers are turning to blogs for online ad spending Research out of Forrester is showing a growing interest to place advertisements on blogs and/or… [...]