Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently.
Of those surveyed by Forrester, 64% would be interested in advertising on blogs, while 57% would be interested in advertising through RSS. Both these figures represent more interest than advertising on mobile devices – this just shows which way the industry is set to grow.
Forrester estimates that total online advertising and marketing dollars will reach $14.7 billion for the 2005 year – that’s 23% more than in 2004. Banners/sponsorships will grow 11% per year to $8 billion by 2010. We’ll also see a large increase in spending for search engine marketing over the next few years, up to $11.6 billion by 2010. Online marketing spending is the only area of growth in advertising spending as a whole – so interest is definitely present.
By 2010, however, online marketing will only represent 8% of total ad spending. This is not to say that there will not be a lot of online marketing going on, but perhaps just that online marketing is less costly – an ad online will not run you into millions such as television would.
So, advertisements on blogs and in RSS represent a significant growth opportunity in the market. The also represent a very relevant opportunity to bloggers who want to monetize their blogs. As a recent professional blogger, this is something I’ll be seeking for myself, as well as for others through my services.
Via ZDNet
My name is Darren Rowse and I’m a full time Blogger making a living from blogs like 
Certainly good news for anyone interested in making a little money for their hard work. It was only a matter of time, right?
Which is on page 2 – except the advertisement?
The last two paragraphs, starting with “by 2010″
I’d love to make money…but waiting another 5 years to get decent revenue…that kinda sucks…but hopefully I will have built up a reputation in 5 years to be worth a decent amount of that advertising money. : )
Hardly a surprise, most of the marketers are always on the lookout for tightly aggregated user groups. Some (P&G, Coca Cola) advertise to largest audiences possible and will still buy TV ads and front banners on Yahoo! but if you’re selling golf clubs and supporting a glof blog, the ROI might just be way better.
This market will grow because the blogs offer targeted audience and it is very important for many companies