Written on June 4th, 2005 at 01:06 am by Darren Rowse
Adsense - Blended Ads
Ryan posts on choosing colors for your Adsense Ads and writes:
‘Everyone wants their advertisements to go noticed, but sometimes the best method of getting them noticed is letting them go unnoticed. Somewhat making them transparent. So they do not even look like advertisements, but more like part of the site.’
This ‘transparent’ coloring of ads is a well known ’secret’ of Adsense. Whilst some argue that bright ads draw the attention of readers, the majority of Adsense publishers these days go for a blended approach to ads.
10 Responses to “Adsense - Blended Ads”
Heat
June 4th, 2005 2:03 am
I do go for “flashy” ads and have bright colors, i wonder how good is MULTI colored ads, each place get’s its’ own ad…
Heat
colbert
June 4th, 2005 2:15 am
multi. cool. maybe you should try..
Jon
June 4th, 2005 2:24 am
CTR doubled for me when I matched the ad title color to the link color on my site. Placement is also just as important.
Aimee
June 4th, 2005 2:25 am
The transparent ad sensibility brings me back to my days as a direct marketer in B2B publishing. The rationale is that the more your ad looks part of the editorial, the more likely readers will be to respond. It always worked for me then — and from what I understand, the formula does apply online. In fact, many online publishers (and marketers) still go this route, opting for well-blended text ads over rich media banners.
Danger Stevens
June 4th, 2005 4:30 am
My biggest earner is a site that’s less content focused and more entertaining. On this site I found it necessary to make my page links conservative but highlight my ad links in a bright blue. This has rocketed the CTR well above what I’ve ever seen.
Upon reading this though, I’m reminded that that may not always be the best approach and I should consider altering my strategy for my content sites.
Chris Abraham
June 4th, 2005 4:59 am
On my site, esp the index, I try to make the ads looks more like the content than the content does… and on the index page I only support text ads because people hate banners in general.
Mario
June 5th, 2005 3:25 am
Does anyone know any trick to change the style of the Google Ads more precisely? E.g. to change the font or the font size? Any CSS related tricks? Alltough i don’t know if this meets with the Google guidelines…
Darren Rowse
June 5th, 2005 8:21 am
that’s not allowed Mario.
You can only change the colors as specified in their rules
Ka Webspy
June 7th, 2005 3:33 pm
well, I am applying it to my adsense ads and it works better.
Ka Webspy
June 7th, 2005 3:35 pm
To Mario: Adsense Ads’ font style is influenced by the CSS of your site, except for the font size.
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