Steven is doing another interesting experiment over at Vaspers the Grate and is looking at Blog Taglines. He’s put 59 blogs with their titles and taglines side by side and is asking for comment on them. He writes:
‘I strongly urge every blogger to use a tagline on your blog. It can give your blog that little extra edge of clarification or intrigue that could prevent a first-time reader from leaving your site, due to not seeing any personal relevance.’
I agree with this statment by Steven completely – a tagline can be a very powerful part of your blog on a number of levels.
Firstly it can convey a strong message to your reader about the content that they’ll find if they decide to explore your blog. We know that readers make very quick decisions about whether they will stay or leave a page and so any way that you can quickly communicate them the benefits of your blog is important to put some thought into.
Secondly your tagline is often one of the first things that search engine spiders look at on your site because it’s usually at the top. We know that words at the top of a site have more weight than words at the bottom in terms of search engine optimization – so if you have a text tagline it might be worth including some keywords in it.
So the take home advice is to see your tagline as an onsite advertisement for your blog. You’re advertising the benefits of them staying to go deeper inside and perhaps even become loyal readers. As a result you want to capture their attention, communicate a message and include some keywords to help the search engines index you well.