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Corporate Bloggers earn $40k – $70k

There is an article in the WSJ today on how Blogging is becoming a Corporate Job for an increasing number of people:

‘In its short lifespan, blogging has largely been a freewheeling exercise in online self-expression. Now it is also becoming a corporate job.

A small but growing number of businesses are hiring people to write blogs, otherwise known as Web logs, or frequently updated online journals. Companies are looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.’

Duncan points out that the jobs mentioned pay between $40,000 and $70,000 ($US) per year.

I’m not sure what the average wage in in the average wage is in the US but considering exchange rates it would put an Aussie on between $52,000 and $91,000 which at the lower end is around the average Aussie wage (from the last figures I saw) to a pretty decent income at the upper end.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. David says:

    The “average” wage in Canada and the US is around $40kish. So yeah, your statement is correct.

    From a decent wage to an excellent wage. I would not say $70k is high in US, as I have seen jobs in the USA looking for 5-10 years experience paying $90+

    How does this compare to you and your readers like Arieanna is what I wonder. Are you some where in these figures? Above? Below?

    What do you think the limit on blogging is? If it grows beyond a niche, do you think salaries will drop like stones?

    (p.s – I’d so love a $40k US a year for professional blogging)

  2. David says:

    I wish I could edit my comments…I always think of something else right after pushing submit.

    Here is where I read that stuff first: Careerjournal.com

  3. Darren Rowse says:

    David – I think most ‘ProBlogger’s would be somewhere below these figures when they first start out – however the potential is quite large if you work at it over time.

    I personally have moved above them at this point – but things go up and down. Who knows what the next year will have in store.

  4. Duncan Riley says:

    You are right on the conversion, average wage in Australia is now around $50,000 AUD, which means those lucky enough to land a blogging job are doing well, having said this though there is no way in the world I could see the blogging job in Australia attracting this sort of money

  5. David says:

    Let’s just say I am making low three figures a year which is enough to pay for hosting and domains. How long have you been blogging for in Total? (This site only goes back to September 23, 2004)

  6. Search Gal says:

    That figure sounds about right for a mid to senior marketing copywriter in Canada/US (slightly lower on the Canadian side of course).

  7. Darren Rowse says:

    about 2.5 years David

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