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64% of Marketers are Interested in Advertising on Blogs

Interesting feature by Reuters today into Blogs and advertising with some hopeful news for entrepreneurial bloggers who are good/lucky/workaholic/well-connected enough to generate large levels of traffic:

Buczaczer expects a handful of blogs will develop an audience large enough to secure more substantial ad dollars this year. A wave of companies will also start blogs to create more immediate links to consumers in the near term, he said.

As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.

Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.

Of course the average blogger won’t generate the traffic needed to attract A-list advertisers – however as bigger bloggers break through and prove the value of blogging as a way to convey an advertising message I suspect that we’ll see more opportunities for the medium sized blog to surf the advertising wave also.

Blogads 3.0 Beta

Henry has just posted an interesting post over at BlogAds about some of the changes they’ve been working on in BlogAds 3.0 (beta). For starters they are refining their application process and introducing the idea of ‘sponsor bloggers’ who bring new bloggers into the program and help them get going (and get 5% of that bloggers earnings as payment).

‘So, going forward, bloggers will join blogads on the invitation of current network members, bloggers who, in essence, have helped beta test the Blogads idea and build the network. These “beta” bloggers will evaluate, invite and guide new blogads sellers. New bloggers (theta?) will pay 30% of ad prices to participate in the network, rather than the 20% fee charged current blogads sellers. A sponsor blogger, only a handful at first, will get 5% of her sponsored bloggers’ revenues while she remains a sponsor. Essentially, sponsor bloggers will be rewarded for doing some of the work traditionally performed in corporate publishing by both an editor and staff in the HR department. (To be clear, this means identifying, recruiting and acculturating stars, not managing!) Sponsors are doing work they are far better qualified to perform than we. (Once acculturated, new bloggers will be able to invite bloggers too.) ‘

Sounds like an interesting development that is designed to not only take some of the load of the central administration of BlogAds but that gives bloggers themselves incentive to recruit and coach other bloggers which will in turn should grow the network – both in terms of bloggers and advertisers.

I like the sound of what Henry is proposing. My only question is around complexity. One of the risks of tiers or new levels of contributers to any network is that it necessarily brings some level of complexity with it (at least initially). If I’ve learned one thing since blogging its that the vast majority of bloggers like things simple.

Adsense has boomed with Bloggers because its largely a matter of selecting a few simple options and cutting and pasting some code. BlogAds has a similarly simple interface (although initially I did find it a little more complicated than Adsense) – lets hope that BlogAds 3.0 retains and even improves upon this simple process.

Where to Put Keywords on your Blog

Getting your blog ranked highly in Search Engines can be a complicated task – so can sifting through all the theories being espoused by SEO ‘experts’. Everyone has their theory. As a result I like it when people put together simple well thought out lists that even a non technical person like myself can get his head around at the end of a hard week’s blogging.

SEO and Online marketing have put together a helpful list of 8 places to put your keywords in your blog if you want the Search Engines to look favorably upon you. Being smart about using keywords (the words you want people to find your blog with in Search Engines) – is generally accepted as important factor in SEO.

Here’s the list (each point is expanded upon in their post):

1. Use Your Keywords in Text Links for ALL Links – Inbound and Outbound.
2. Use Your Keywords in the Page’s Title Tag.
3. Put Your Keyword in Your Description Tag.
4. Place Your Keywords in a Keywords Tag.
5. Make Sure You Use Your Keyword in Your Heading Tags.
6. Put Your Keywords in Bold Text in Several Places on the Page.
7. Use Your Keyword in Text Early – and Often.
8. Use Your Keywords in Alt Tags.

Adwords Advertisers Can Now Block Publishers Sites

Jensense announces that Adwords advertisers can now negative filter publisher sites – meaning that advertisers can now block an ad appearing on your blog by simply adding its URL to their campaign filter (in a similar way to publishers having the ability to block certain advertisers – seems only fair really). The feature is known as the Negative Site Feature (catchy name).

Whilst this is good news for advertisers and for publishers of high quality sites – Jen observes that:

‘publishers with less-than-quality sites could be hit, particularly if advertisers are opting out simply based on appearances rather than conversion data. Because some of those less-than-quality sites definitely do convert for some advertisers, even if the sites don’t appear as though they would convert very well, some publishers could filter them on looks alone while not even considering their ROI on these sites.’

All In all I think that its a good move – it could draw more advertisers into the system which means more demand for ads and higher click throughs. Of course if you have a poor performing blog it could have negative impact.

AOL Opens Blog Service to IM Users

Just spotted this news (perhaps its old and I missed it previously) that AOL are opening up their blogging tool to their Instant Messaging users. Not only this but they’ll be able to to submit posts to their blogs via instant messaging when logged in to the screen name associated with the blog they’re posting to.

Google Blog Moves

The official Google Blog has moved to a new blogspot address – googleblog.blogspot.com – it now features a blogroll – I can think of at least one blog they should add.

And so we Move

We finally got the keys to our new home (the one that blogging built) and so over the next few days we’re in transition.

This means packing up my Blog HQ, relocating net connections, hauling endless boxes, cleaning and aquatinting myself with a new neighborhood.

I’m tempted to do a ‘blogging will be light’ post – but then I realized that even a light blogging day means posting only 4 posts here in a 24 hour period – and so I think its already been a heavy day.

Calacanis Podcast

Jason Calacanis has started Podcasting. Perhaps lay off on the singing next time Jason. He gives an indication that they hit a $1800 record for their Adsense ads.

Then he goes on to talk about ‘Intimacy’ and blogging.

How are your Blog’s T-Shirt Sales?

This is a question that might start becoming more and more common if an article at the Wall Street Journal is any indication:

By Accident or Design, Selling T-Shirts Is Big Business on Web says that the online sales of T-shirts are booming.

‘All over the Web, bloggers, artists and entrepreneurs are unexpectedly finding that T-shirts are more reliable moneymakers than the original ideas that brought them to the Internet.

CollegeHumor.com, a site offering jokes and pictures from college campuses nationwide, sells T-shirts that say “My other shirt has its collar up,” “What Would Ashton Do,” and dozens of others. Its parent company, Connected Ventures LLC, says it takes in roughly $200,000 in monthly revenue from the shirts, about half of its total income. “A year from now things could be very different, but for now, T-shirts are a great way to monetize the Internet,” says Josh Abramson, one of the site’s founders.’

Tempted?

link via an IM conversation with Scrivs