Comments on: Volvo’s $60,000 Sponsorship of AutoBlog Podcast

By: Marc James

Marc James — Sat, 28 May 2005 18:58:46 +0000

AFAIK, they don’t really post new podcats regularly (has been months unless they changed their feed). And how many listeners do they really have? That’s a huge price for something not real popular, IMO.

By: Darren Rowse

Darren Rowse — Fri, 27 May 2005 23:23:57 +0000

Jacob the $2,000 per day figure is just their Adsense earnings. You can add to that their text ad sales, banner ads etc. They would already be well over $3,000 per day.

Allen – they had a staff of around 70 bloggers and 9 or 10 full timers last time I talked to Jason.

As far as the specifics of who gets what – I don’t know the splits but money goes to bloggers, staff, expenses, back into the business and then what’s left must go to the owners of which there is a number.

By: Allen Heat

Allen Heat — Fri, 27 May 2005 21:22:52 +0000

how big is their staff? who is the man with the biggest share?

By: Jacob Rask

Jacob Rask — Fri, 27 May 2005 20:19:31 +0000

So that will mean an increase of around $330 a day for them, right? Which means they will probably reach $3k a day even faster than they reached $2k :P

By: John Bradbury

John Bradbury — Fri, 27 May 2005 18:57:09 +0000

and they say blogs don’t pay….