Trevor Cook has an interesting post reflecting upon one of the most highly posts on his blog – a post about ‘Gmail Not Working’.
‘it leaves me wondering whether one of the best ways of boosting traffic is to write lots of stuff about products, good and bad.’
In a sense what Trevor has accidentally found with his post is the power of the long tail and his suggestion isn’t too far from the truth of what a lot of successful bloggers are doing with their posting about products. Take a look at Gizmodo and Engadget as to big examples – both are posting specifically about consumer electronic products – each post on a different one.
Whilst they don’t post something good and something bad about each product – their model of generating traffic is obviously very successful.
It reminds me of a post I wrote months ago about a study that found that products and brand names were among the most searched for terms on the internet.
28% of all Google searches were for product names and 9% were for brand names. I guess it makes sense that if you want to tap into this need of web surfers that you actually do blog about products and brands.