There are reports in the past 24 hours that icons are beginning to appear in Adsense ads. The Hybrid Car Forums are one example as can be seen from the following screen capture of their ads.
It looks like this might be a new feature they are testing. I suspect that the theory is that icons will draw readers eyes to the ad and bring higher CTR.
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Update: Jensense notes that the icons are the advertisers favicons and points to this discussion over at webmaster world.





My name is Darren Rowse and I’m a full time Blogger making a living from blogs like 
You’ve got icons on the ads below the story. A miniature eBay and a little red Honda Hybrid. They definitely increase the eye-drawing-power of the ad.
It’s ad-crack.
I just reported seeing Google Adsense Ad Links & Text Ad Units Combined. Google is really testing out its service.
This is great news for publishers and advertisers alike. Heck, even customers benefit from this. What a good move to make ads more aesthetic, more eye-catching, and combine a relevant picture to the ad.
i have this on my website too…
thats a screen capture smart money :-)
i really loved your site and found it to be very friendly and helpfull.