Will Pate has an interesting post which includeswhere he suggests that companies who are paying bloggers to blog for them use an incentive system to work out how much to pay bloggers for their posts.
‘Assign points for increases in hits to the part of the site you want to drive traffic to, signups for your services or purchases of your products and increases in inbound links.’
I’m probably not the person to ask about this as I’ve never blogged for anyone else or paid anyone to blog – but my initial reaction is that its a nice idea but perhaps a little complicated to administer. I’m sure there are systems around that will track incoming traffic, purchases and sign ups (most affiliate programs seem to have such a system) but I wonder how many companies would be willing to get their stats systems up to speed? I guess if there were someone willing to come up with some package that automates this that it might work.
found via Kris Krug