Simon Canning wrote a feature in The Australian that touches a bit of blogging and advertising. It largely focuses upon MSN Spaces which it claims makes up a third of all Australian blogs (estimated at 360,000 in number).
I’m a bit skeptical of these figures and wonder how their source could ever get an accurate figure as so many blogs are run on .com, .net or other domains – and most are hosted outside Australia.
It’s good to see an article on blogging in an Aussie mainstream newspaper though – its just a pity that they focused so heavily upon what MSN are doing to make money off blogging and only got in touch with one of the ’360,000 Aussie bloggers’ for a quick, end of article comment.
The article is better than nothing however – I need to stop being so cynical.