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Google Opens Up Beta of AdSense for Feeds

It seems that Google is Opening Up its Beta of AdSense for RSS Feeds for everyone to participate in:

‘After testing AdSense contextual ad distribution in a handful of RSS feeds over the past few weeks, Google is opening up the beta program to all of its publisher partners. The company made the announcement at the Syndicate conference in Manhattan Tuesday.

“We really want to nurture this market,” said Shuman Ghosemajumder, business product manager for AdSense. As we’re “getting the business model right for media on the Web in general, it’s imperative that advertising be integrated into feeds properly.”‘

No official word has come through to publishers yet from Google but it can’t be far off.

Update - you can apply to be a part of Adsense for RSS feeds here

Update II – get the full story at Jensense.
Update III – for more information on Google Adsense in RSS feeds read:
- Adsense For Feeds Now in Beta (Branscum)
- Google AdSense for Feeds (Google Blogscoped)
- What is Adsense for Feeds? (official Google site)
- What are the best practices for AdSense for feeds? (official Google site)

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Andy says:

    Darren, will you be ‘beta-testing’ this (I sense you are often an ‘early adopter’) or are you going to wait and see if there are any tech problems or potential fallout before adopting? (Or are you even planning on adopting Adsense in your feeds at all?) Tell me to mind my own business if you like – I’m curious.

    I am going to investigate how it works and how it looks before commiting to it.

  2. Tony E says:

    I am hoping that they will try a new look for the RSS ads. I’m not sure what, but something a bit different that will keep the whole online ad space fresh and interesting for site / blog readers.

  3. Paul says:

    I’m not so sure this is such a great thing. I have a feeling the widespread adoption of AdSense and other ads in feeds may alienate people.

  4. Darren Rowse says:

    I’ll be looking into it Andy – probably test it on one or two feeds to see how it goes.

  5. B.Greenway says:


    So, has anyone been accepted yet? (High traffic sties aside)

    I’m really anxious to get started with it, but I’ve noticed some detractors on various sites, who are of the opinion that feeds should remain ad free. I can’t really comprehend how someone wouldn’t want the creator compelling content to be compensated. The same logic would say “I should be able to get cable without ads”, would you be wiling to pay twice to three times as much to do so?

    If news feeds should be “ad free” why not all forms of web? I might be really out of touch here, but I can’t draw a distinction, between someone reading my content on an html page from someone reading it in a news reader. Sure news aggregators were mainly used by “insiders” for a long period of time, and the advertising would have probably gone mostly unnoticed anyway, but with more and more users getting hip to how easy it is to quickly scan a lot sites with a reader, isn’t this just a logical extension of the current forms of advertising?

    I say if you don’t want ads in your feeds, don’t read feeds with ads. Might sound harsh, but so is getting your content distributed via RSS with no chance at even a few cents worth of clicks.

    My feed views are nearly three times my html views, I for one would easily be able to justify spending even more time than the 25-30 hours a week, I already spend on my site, if I knew that ‘might’ be compensated in some fashion. As it stands now, a feed is a freebie in my opinion, and freebies historically don’t have long track records.

    p.s. Darren, great site, truly inspirational.

  6. Darren Rowse says:

    I haven’t heard of any of us lowly non megablog type sites being added in the last few days yet. I suspect they’ll be inundated with requests to participate.

  7. B.Greenway says:

    Looks like I got mine in fast enough to make the first round.

    “Welcome to Google AdSense for feeds. Your application has been approved.”

    Apparently they had pity :P

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