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Blog Coaching – A holistic Approach

JSLogan has a rant about Blog Coaching – The Next Big Rip Off In The Business Blogosphere? – he doesn’t pull any punches and writes passionately about his dislike for the increasing number of blog consultants that promise to revolutionize any and every business with a blog.

‘I don’t disparage anyone making a living (blog consultants), I just think you should be intellectually honest in your approach. Blogs are not for every person or every business. Not every business is suited for a blog, not every business will benefit, not every individual is geared to blog. That said, I like blogs – blogging has helped my business immensely. I just can’t stand the never ending hype and extolling of blogs as the new end of business. Blogs are a means, not an end. Blogs are an available tool of business…nothing more.’

This is the probably the most important paragraph in what he has to say and whilst I’d like to disagree with him and argue that a blog is the perfect solution for every business – I can not – because I agree with him.

Blogs are one solution for some businesses – they are definitely suitable for many businesses needs – however I try to encourage potential clients to really identify their current needs and goals before making any sort of recommendation. The fact is that some businesses would do better with a static page, a forum, a wiki or some other online tool. Others might be better off putting their money into some other communication tool (even, if I dare say it, if that is an offline one!).

I do believe that there is a place for blog consultants – however I believe that a more holistic approach might be a better service to offer. The most effective blog consultants will be those that have more than blogging in their tool belt – those that can pull out a variety of other options that are better suited for the needs of a client.

Of course JS goes on in his post to offer his services as a blog coach – I’ve only just become aware of his blog in more recent times so I can’t recommend him – but he does seem to be on the right track with this post – and might be worth sounding out if you want someone to help you work out if blogging is for your business.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. I was taken in by a “blog consultant” when I first started out and it cost me a pretty penny and a good lesson. Today I would only deal with somebody if they were recommended by a number of people that I respect and only for a very specific reason (such as improving my affiliate or adsense performance or graphically redesigning my blog). I suppose I was blinded by the “I can gurantee you $8000.00 a day” marketing push. It turned out that it was basically a spamming Google scheme. A tough lesson learned.

  2. Ken says:

    Like any good consultant, you look at results and reputation. Those are the two things that consultants live by.

    Also the operative word to look out for is “guarantee”. Anytime a consultant “guarantees” me something, I run. Good consultants are realistic about what will happen.

    For example, I don’t see Darren guaranteeing results but rather offers to take a look at your site, give his input and offer various options.

    I think that is the type of approach we should look for in our consultants.

  3. Well, I guess you and I are blog coaches. You share your love with the world and I coach my company. But I really like the title.

  4. I’ve been seeing a lot of backlash language similar t this lately. And all those people engaging it boil their message down to the same thing: “Blogs are a tool, not a revolution. They aren’t right for everybody or every business.”

    OK – can someone point me to the vil blog consultants who are syaing otherwise? When I look at the writings of some of the other folks out there like me, like Toby Bloomberg or you, Darren or others…we all seem to be perfectly aware that blogs are a tool and not a holy grail.

    I wish more of these people who trash marketing consultants who specialize in blogs would actually name names. Being so coy is simply painting way too many people with the same brush.

  5. Andy says:

    OK – cynical mode… “blog consultant” … “blog coach”. Difference? Of course JSLogan can’t be including himself in that group he generally dislikes… Hmph. I honestly read your post thinking ‘this guy obviously isn’t a consultant”. Err… OK, proved wrong. Of course, all the other consultants are doing it wrong – so more business for JSLogan! Yay!

    Grrr.

  6. Darryl says:

    I’ve been reading JSLogan for a while. Based on his writing he seems to be a standup guy and realistic in his approach. Read his post. The rate is resonable and the deliverables are realisitic.

  7. Gayla says:

    Personally I believe that if a person dedicates enough time and ambition they can do anything on a very tight budget. I’m probably one of the biggest penny pinchers out there and have found the answers I needed just by searching hard enough!

    I don’t disagree with trying to earn a buck or two but I do disagree with trying to “take” people by providing information that is provided for free with sharing a simple link or two.

    Darryl – you happen to be one I rely on heavily for some of the decisions I make regarding my blogs! You’re a trustable guy! Stay Gold!

    Gayla

  8. Shane Gibson says:

    As a consultant (not a coach on blogs) for over a decade this kind of rant is one of many that I have come across. The writer entices you posing as some consumer watch dog only to switch gears and promote their “superior” service.

    Rule #1) Don’t knock your competition; educate your market and the competition will knock themselves.

    Why not write a blog on how to select a good consultant and actually provide advice and insight? This was basically ad copy, creatively put together but it is still ad copy.

  9. Jim Logan says:

    A quick comment prompted by the one just prior. I’m many things in life, disingenuous is not among them. The story behind the offer is as written, just personal frustration with consulting and coaching solutions I believe are too often trying to merely capitalize on the hyped benefits of blogging. The same thing too often occurs with training, copywriting, web site development, and other professional services – services that are recommended as must have solutions more because that’s what the provider has to offer, as opposed to what the customer needs most.

    I’m not a blogging expert, nor am I in the blogging business. And I’m quite confident I’m not the best blog coach available. I’m merely a blogger.

    My recommendation is as the first commenter to this post suggests, buyer beware. Be sure you know what you’re buying before you purchase and assure the focus of whatever solution you purchase is aligned and measured by the success you hope to enjoy as a result. That applies to all marketing solutions, by no means just blogging.

    If you’re interested in a blog coach, I suggest you look first to the author of this site. Darren knows more about blogs and blogging than anyone I’ve seen or heard of. He’s forgotten more about blogs than I may ever learn. I’ve long held there are no experts in blogging, having read ProBlogger for a few months, I’ve been proven wrong.

    Cheers!