Podcasting networks may become larger revenue generators, but then in my personal opinion the lion’s share of profits seems likely to go to the network which is unlikely to be run on a co-operative, all podcasts are equal basis.

Nobody’s worked out how to make serious money from blogging, as far as I know, and podcasitng faces even greater challenges when it comes to commercialisation.

But like others said, it all depends on who it is from.

The best model seems to be product placement (Senseo coffee machine anyone?) or striking deals with bands to promote music or traditional NPR ads.

Bandwidth is will be expensive if you’re popular, I’m mean really expensive. Adam Curry has 80k-100k downloads of his shows at 20MB or more each, that’s a lot of expensive bandwidth.

But people are getting more used to paying for content online, as a blogger and now a podcaster, I have to say podcasting is way, way more difficult. My shows take about 2-4 hours each not including a week’s worth of prep for each show.

I’m thinking of producing a podcast just for kids…maybe someone would pay for family-oriented shows like that. We’ll see.