Written on May 7th, 2005 at 04:05 pm by Darren Rowse
64% of Marketers are Interested in Advertising on Blogs
Interesting feature by Reuters today into Blogs and advertising with some hopeful news for entrepreneurial bloggers who are good/lucky/workaholic/well-connected enough to generate large levels of traffic:
Buczaczer expects a handful of blogs will develop an audience large enough to secure more substantial ad dollars this year. A wave of companies will also start blogs to create more immediate links to consumers in the near term, he said.
As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.
Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.
Of course the average blogger won’t generate the traffic needed to attract A-list advertisers – however as bigger bloggers break through and prove the value of blogging as a way to convey an advertising message I suspect that we’ll see more opportunities for the medium sized blog to surf the advertising wave also.
10 Responses to “64% of Marketers are Interested in Advertising on Blogs” - Add Yours
dannyFoo
May 7th, 2005 5:45 pm
I’ve got a question. Can ads on blogs work on their own in helping the author/owner generate revenue? Or does the author have to once in awhile help promote the ads?
I’m thinking about other ads than Adsense. Sponsored ads by companies you’ve cut a deal with. That sort of thing.
64% of Marketers are Interested in Advertising on Blogs by Blogging Pro
May 8th, 2005 1:59 am
[...] May 7th, 2005 64% of Marketers are Interested in Advertising on Blogs ProBlogger has an interesting article where [...]
Real Lawyers :: Have Blogs
May 8th, 2005 2:23 am
64% of marketers interested in advertising on blogs
I am not a fan of lawyers selling advertising on their marketing blogs (makes as much sense as hanging ads in their reception area) but the fact that Reuters reports 64% of Marketers are Interested in Advertising on Blogs sure…
Adrienne
May 8th, 2005 5:24 am
I did a trial run for a blog ad campaign a few weeks ago. I made a mistake with the link in my ad and was unable to edit or get assistance from the ad company during the run of the ad. There’s got to be a better way to advertise on blogs.
theMaab
May 8th, 2005 9:39 am
I know I probably will never see the amount of traffic it would take to seriously blog for dollars, but I know there are many that could.
It is really not suprising due to the popularity of blogs these days. The media and people in general are starting to recognize the power.
Recently I have heard mention of many blogs on prime time news and even on these popular drama/crime shows that are on TV. It always seems they use the victims blog to track down the suspect… :) sometimes it’s their IM. I always find that funny.
theMaablog » Blogs Getting More Recognition & ICE-T is a Hacker!
May 8th, 2005 10:21 am
[...] aw on Advertisers taking notice in the potential power of blogs. [...]
Blogs Getting More Recognition & ICE-T: rapper turned hacker! » theMaablog
May 8th, 2005 6:36 pm
[...] aw on advertisers taking notice in the potential power of blogs. [...]
theMaablog » Blogs Getting More Recognition & ICE-T: rapper turned hacker!
May 9th, 2005 5:59 am
[...] aw on advertisers taking notice in the potential power of blogs. [...]
Tech Based Marketing » Blog Archive » Problogger Talks About - 64% of Marketers are Interested in Advertising on Blogs: ProBlogger
May 9th, 2005 9:15 am
[...] s: ProBlogger
If you’re able to generate lots of traffic on your blogs the big advertisers may just very well want [...]
Here we go
February 2nd, 2006 2:37 am
Well, why not advertise on blogs?
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