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64% of Marketers are Interested in Advertising on Blogs

Interesting feature by Reuters today into Blogs and advertising with some hopeful news for entrepreneurial bloggers who are good/lucky/workaholic/well-connected enough to generate large levels of traffic:

Buczaczer expects a handful of blogs will develop an audience large enough to secure more substantial ad dollars this year. A wave of companies will also start blogs to create more immediate links to consumers in the near term, he said.

As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.

Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.

Of course the average blogger won’t generate the traffic needed to attract A-list advertisers – however as bigger bloggers break through and prove the value of blogging as a way to convey an advertising message I suspect that we’ll see more opportunities for the medium sized blog to surf the advertising wave also.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. dannyFoo says:

    I’ve got a question. Can ads on blogs work on their own in helping the author/owner generate revenue? Or does the author have to once in awhile help promote the ads?

    I’m thinking about other ads than Adsense. Sponsored ads by companies you’ve cut a deal with. That sort of thing.

  2. Adrienne says:

    I did a trial run for a blog ad campaign a few weeks ago. I made a mistake with the link in my ad and was unable to edit or get assistance from the ad company during the run of the ad. There’s got to be a better way to advertise on blogs.

  3. theMaab says:

    I know I probably will never see the amount of traffic it would take to seriously blog for dollars, but I know there are many that could.

    It is really not suprising due to the popularity of blogs these days. The media and people in general are starting to recognize the power.

    Recently I have heard mention of many blogs on prime time news and even on these popular drama/crime shows that are on TV. It always seems they use the victims blog to track down the suspect… :) sometimes it’s their IM. I always find that funny.

  4. Here we go says:

    Well, why not advertise on blogs?

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