The Podcast Network have just announced their first sponsor – an Aussie organization named LearnDog who work with teenagers to help them to make good life choices. LearnDog’s website might be a little on the light side of information about who they are and what they do – but they do have a blog that reveals a little more.
LearnDog product manager is quoted in the Australian Newspaper as saying:
‘”Our goal is to launch LearnDog on a global stage so millions of kids can showcase their talents using new media. We aim to create a positive learning experience that helps kids deal with the great youth dangers of suicide and depression.”
LearnDog will use radio, TV, press, and new media, including web blogging, PodCasting, chat and SMS, to provide assistance to 14 to 18-year-olds and disadvantaged people. An animated character called LearnDog will interact with these people. The company was founded by Mark Keough, who also set up Archer College, a Registered Training Organisation that delivers professional training using the latest in educational technologies. Seyfang, a windsurfing fanatic, says LearnDog will help kids to learn stuff by finding ways to show their talents and link them to training and/or well-being programs.
“We want to reach them through media channels like TV, radio, print media and new media channels like web blogs, PodCasting, internet generally, chat and SMS,” he says.`’
I like this concept – new media has so much potential to be a life giving force to many and LearnDog seems to be one example of someone taking steps to test this theory.