Welcome to Blogging Business Week.
Steve Rubel points to their new blog and and articlethey’re running on Blogs which certainly puts blogging in a favorable light.
They’ll be offering three options for running ads on your blog:
It is a pretty smart move on both party’s parts. Whilst bloggers could already access the first option with Adbrite (I’ve been using them for a year or more on some of my blogs) this partnership will put Adbrite into contact with a whole new range of publishers that the previously had no access to. It will also be one of the first options for RSS advertising – beating some of the major ad networks to the punch.
Found via Blog Herald
In the comments of my previous post on the FeedBurner service Duncan, a representative of Feedburner, left the following comment which has a few interesting revelations in it for Feedburner users about upcoming features.
Hi Darren, You can always tell if your FeedBurner feed is in synch and up to date just by clicking on the xml button on your site. We see your feed as having been in synch and up to date with no interruptions in our logs, and I thus suspect it was a reader that may have fallen out of synch on polling. Nonetheless, YOU should not have to guess at this stuff! One of the items on our to do list is to notify you via your personal FeedBurner feed when we see polling discrepancies or when your source feed is invalid (thus preventing us from making some transformations), etc. That way, we can be much more proactive about helping you stay up to speed on how your feed is “performing”. Always feel free to shoot us a feedback note if you have any questions. Oh, and coming in two weeks or less will be stats on how any commerce in your feed is performing. this stats table will be embedded in your feed’s daily stats page.
Here is a stats graphic of a blog that I’ve been watching for a month or two now. Its the last month’s stats – pretty pattern (click to enlarge it).
Can you guess what the blog is about?
I’ll give a few hints over the next day or two. No prize (unless someone wants to donate one – this could be a regular game) – just the satisfaction of being the smartest ProBlogger Reader.
I will say that this is not one of my blogs or a part of the network I’m part of. I’ll also say that these figures are on Australian time and we’re ahead of the rest of the world by a few hours – when its Thursday here its Wednesday in other parts of the world for a lot of the day.
Leave your guesses in comments.
If you are a Firefox user and run Adsense ads on your site you’ll probably want to try out the new Adsense Notifier extension which came out a day or two back which automatically checks your Adsense statistics for you throughout the day.
I’ve installed it and it works well (although it did seem to slow my system down a little yesterday). I don’t think I’ll use it much because I’m pretty much in the groove of using Safari as my browser of choice.
So if there are any Safari developers out there – maybe its time for a similar extension to be developed!
Thanks to those who’ve emailed and commented to let me know they’ve had problems with my feedburner RSS feed. I know that so many of you access this site via RSS that it concerns me that some of you are missing my many daily posts. Whilst feedburner provides me with great stats and other options it is a bit useless if you’re missing every few posts.
I’ve used it on two of my blogs for a few months now and have not really had any big problems with it. I love the stats feature which shows how many of your are accessing this site via RSS and am interested in how they seek to give those with feeds an income stream using Amazon (and for some Overture).
In terms of the Amazon ads that appear in my RSS feed – a number of you have asked how it performs – I can honestly say I have no idea. The weakness of this system is that there is no way of determining where Amazon sales come from or how many people even click on these ads. I’ve not noticed any real increase in Amazon sales since making the move.
Some people on Scriv’s post comment that they have timing out issues with Feedburner – I’m interested to hear if that is an issue with any of my readers. Feel free to add your experience of Feedburner below – either as a publisher or a feed reader.
Click Fraud is a growing problem for Adsense and other Pay Per Click (PPC) advertising programs.
The challenge that Google has with Adsense and click fraud is that they’re at risk of it happening from a number of angles.
One of the potential fraudulent activities if obviously from publishers clicking on their own advertisements (a big no no). Many publishers have been banned from Adsense for this. However another emerging problem is coming from Advertisers themselves – some of whom are developing systematic program for clicking on other advertisers ads to drive up their bills. Google are currently taking legal action against at least one advertiser for this reason. The Washington Post reports:
”The problem, according to a lawsuit filed last year by Google, is that Auctions Expert began clicking on the ads itself, artificially inflating the number of clicks and driving up the bills sent to advertisers.
Auctions Expert allegedly recruited as many as 50 people to click on online advertising, generating about $50,000 in ad revenue. The self-clicking was “worthless to advertisers, but generated significant and unjust revenue for defendants,” the Google lawsuit said.’
The problem of Click Fraud will become a bigger and bigger problem despite PPC programs instituting more sophisticated methods to monitor it.
‘Jessie Stricchiola, a click fraud expert who frequently represents advertisers seeking refunds from Google and Yahoo, estimates that click fraud accounts for as much as 20 percent of the clicks in some industry sectors. The president of AlchemistMedia.com, Stricchiola said tens of thousands of advertisers, who pay Google and Yahoo by credit card, are being overcharged daily, adding that neither search engine has a large enough staff devoted to monitoring the problem or fielding complaints.’
How will Click Fraud impact us as honest publishers? It is really yet to be seen – however one could speculate that there will be a number of flow on effects including:
This afternoon I’ve been spending a little time thinking about how to brand ProBlogger – ‘Helping bloggers earn Money’ is probably the most descriptive catch cry I can think of but I thought I’d throw it over to you my wonderful readers to see if you can come up with anything better.
Any ideas? What is ProBlogger to you? How would you describe it to another blogger?
It needs to be short, sharp and descriptive. I’m hoping to use it in some advertising as well as here on the site.
Feel free to have a bit of fun with it if you like.