Greg over at Eyetools Research gave me a call on Skype a few weeks ago to talk to me about blogging, Adsense and his wonderful Eyetools Research which I was fascinated in. If you haven’t checked out Eyetools can i recommend you head over to his blog and have a look because its not only fascinating – its also full of very useful information. In short Eyetools is a eyetrack testing tool that watches where people look when they read your blog and creates a wonderful heat map to graphically represent what the hot spots on your site are.
Greg generously ran an eyetool test on one of my blogs and I was very impressed with the results – it explained a number of things and taught me a few valuable lessons in positioning of ads, blog design and layout and the use of different formatting techniques.
Greg today posted that he’s seeking bloggers expressions of interest in a eyetracking “Community of Learning” for bloggers. Read more about what this means at his blog but take it from me that the types of things that Greg can tell you about their research would be well worth paying for and its a program I’m keen to explore more of myself.