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How Much Do I Earn from Blogging?

This is a question that I get asked more than any other. I was brought up not to really talk about money and what you earn so I’m always hesitant to do so – but due to the large interest in the subject I’ve from time to time given some indication (it can be vague) of what kind of money blogging brings me.

Keep in mind that I have numerous blogs and these figures are not just for ProBlogger (in fact this blog is one of my smaller earners). I also use a variety of income streams including AdSense, Chitika, Text Link Ads and Amazon Associates (to name just four of the main ones).

update: here are my top earning income streams from my blogging..

Here are a few of the more recent posts I’ve done on the topic:

- Earning a Six Figure Income from Blogging
- Look what Blogging Bought Me – the house that Google Bought
- Network Blogging vs Individual Blogging
- I’m a Six Figure Blogger
- Chitika eMiniMalls – How much do they Earn? – the day eMiniMalls became my number 1 earner!

I should clarify (as its a misconception that I often come across) that my earnings do NOT just come from this blog – rather I have 20 or so that I work on plus am now involved in various others through b5media which I am a co-director in.

I also earn my income via a number of courses including the Adsense program and especially Chitika’s MiniMalls.

I also always like to emphasise that blogging is NOT a get rich quick thing. To balance the links above (and before you run out and quit your job to become a Pro Blogger) I also STRONGLY recommend you take a look at some of the links and information that I mention in my ProBlogger Public Announcement Post.

Weblogs Inc Hit $100,000 from Adsense

Jason Calacanis has just revealed that Weblogs Inc has just passed the $100,000 earnings mark from Adsense which is pretty good for the 7 months they’ve been using it. The post is not explicit and doesn’t contain heaps of details but its got enough in it to give readers a pretty good indication of a few interesting points about Weblogs Inc. Let me play around with his figures for a few minutes:

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Inviting Content for Links

Is anyone interested in writing articles for some of my blogs in return for links back to their own blogs?

I can’t pay anyone for posts at this point but if you’ve got time on your hands and would like to submit articles to me on any topics that related to the following blogs I’d be more than happy to give you a by-line and link back to which ever blog or site that you specify.

I’ve had a number of readers doing this for me recently and one today reported that he’s had a little bit of traffic come back to him and that he’s noticed the extra backlinks being indexed by Google from my blogs (most of which have a page rank of between 5 and 7).

Posts would need to be of reasonably length (300 words minimum), of a good quality (my call), relevant to the blog (email me if you want to pitch an idea before you start writing) and original material (not posted elsewhere).

If it works out well and you’d like to become a regular contributer to the blog/s you choose to write for we can come to some arrangement for extra links on the sidebar of the blog in addition to your by-lines.

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The Invisible Australian Blogger

Fellow Australian Trevor Cook has written a great post on the state of ‘new media’ including blogging and podcasting in Australia. He comments that whilst there is incredible growth in the medium of blogging that Australia is really yet to see bloggers rise in prominence as has happened else where.

‘Nevertheless, Australian bloggers have not yet generated the sort of media attention that well-known coups (Dan Rather, Trent Lott, Eason Jordan) have won for blogging in the USA. These “affairs” showed that blogging could change agendas and we are still waiting for some high profile agenda-changing from Australian online media community.’

This is something I’ve been pondering a bit recently. A couple of Australian newspapers have tinkered with ‘blog of the week’ type columns in their technology sections (usually featuring overseas blogs) but outside of this I’m yet to really see blogging mentioned in any real depth in the main stream media here. There is a growing number of the general public who seem to have heard of blogs (I notice a lot of people have some vague idea of what they are) but overall there is little prominence of blogging or individual bloggers despite the numbers of quality Aussie bloggers going around.

This is something I’d like to see change and am keen to work on being a part of – however I wonder what can be done. There are only so many contacts that we as bloggers can attempt to make with reporters – perhaps we need to engage a PR expert like Tony to get blogging’s profile up here.

Read Trevor’s article at Trevor Cook describes the new media, including blogging and podcasting, now available to consumers

AdSense and Borders

Deane at Gadgetopia experimented with a new format for her Adsense ads – no borders – and discovered one of the best ways of increasing CTR:

‘If you have Google Adsense on your site, here is the best piece of advice I can give you: don’t put borders around your ads. I had a border around my skyscraper banner on the right here, so it sat in its own little box.’

This simple move made a substantial difference to CTR and no doubt a corresponding difference to overall earnings.

Of course each blog is different depending upon the overall design – but this is a tactic I use on most of my sites pretty successfully. However if you do keep in mind you might get a bit of flack from it – check out the comments on the above post and you’ll see that some are ethically opposed to it.

Found via WorkBoxers

Tabbed Browsing for Bloggers

Arieanna has a good post on why she loves Firefox as a blogger. As I was reading it – especially this following section on tabbed browsing – I found myself agreeing with her whole heartedly – although for me you just need to substitute the word ‘Firefox’ with ‘Safari’ throughout her article. Here’s what she says about tabbed browsing:

‘I use Bloglines to read most of my news. My preferred method of reading is just to open up a folder all at once (I organize my subscriptions into folders so I can prioritize my reading). Bloglines then delivers all new posts for all blogs in that folder in a linear fashion. So, I scroll down the page reading post titles that appeal to me. If there is something I want to read more fully and/or perhaps blog on, I will middle click or Control+click to open that post in a new TAB. I have set my preferences so that new tabs open “in the background,” so to speak. Let me explain this: I tell Firefox to open the tab, but it does so by just opening a new tab behind the one I am currently reading. Non disruptive. I can keep reading without any popup or any clutter in my taskbar.

Why do I like this? Well, I have two stages for reading my blog subscriptions. Approaching 200 blog subscriptions, it is impossible to read everything, nor does everything interest me.

Stage 1: look at titles. If appealing, open tab. Keep scanning down for more.

Stage 2: Go through each tab and read the posts.

Another great advantage of tabbed browsing is the ability to read a webpage fully from top to bottom, while also opening up links you think would be interesting to read more about. No having to press the back button a ton of times. Each link is a possibility for a new tab. Indeed, I think I’ve come close to having 50 open at once. Try that with IE windows. No thanks.’

Read more at Firefox for blog reading

Important Google SEO Information

A couple of days ago I mentioned the new Google patent that reveals a lot about the ways Google is now indexing sites. The patent is long and if you don’t know the ins and outs of the technical stuff can be a bit overwhelming – so I’ve been checking out what it all means from a few bloggers and webmasters who have the gift of translating it for dummies like me.

What they are saying is fascinating stuff (I’m shocked more people are not talking about it in the blogging community) – let me give you a few snippets.

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Pope Blog Update

Blogging might be a little lighter here for the next few days as i concentrate on the Pope Watch Blog. As you’d expect traffic levels have been pretty high with them reaching 1500 visitors per hour at its peak.

The interesting (and frustrating thing) is that despite its being running for months now Google are yet to index it properly. 99% of traffic referrals are coming from MSN search where the blog is ranked very highly for most relevant terms. I can only begin to imagine what visitor levels would be like if Google had indexed the site properly.

I’m also quite amazed by the outpouring of grief that readers of the blog are showing via comments. In the last few hours I decided to create a space for these comments specifically and am getting emails from readers thanking me for creating a virtual space for their grief which is lovely.

Blog Strategy – Add Authors

Eoghann over at Blog World has an interesting post titled Blog Strategy where he talks readers through his Pro Blogging strategy. Eoghann writes 5 blogs on varying topics and each with their own strengths and weaknesses. He’s really just thinking out loud but its an interesting glimpse into his thinking.

The issue that seems to be facing him at the moment is time – Eoghann works full time, has 5 blogs (some of which are starting to take off) and 2 new born babies (twins). His goal of posting 3 posts per day on each of his blogs is sadly unachievable with his current circumstances so he’s faced with some interesting decisions.

His conclusions vary from blog to blog and a lot of what he decides I agree with but wonder if perhaps he might explore the following strategy also:

Add new authors – One good way of increasing the amount of posts on a blog is to add authors to it. One person might post once or twice per day but ten committed authors can do a lot more. This strategy is not suitable for all of his blogs but I wonder if perhaps his Solar Flare blog might be worth giving it a go on as its on a topic which is sure to have some passionate readers (science fiction). His Pro Wrestling Blog might be another worth trying this on.

I’ve found on some of my blogs that potential authors are often willing to write for free just for the love of a topic. Some bloggers have revenue sharing models – but I’d probably approach two or three of the more avid readers of that site (every blog has one or two addicted types) and see if they were willing to write something once or twice a week.

The other benefit of having a blog with multiple authors is that with others participating in content you often find that they also become your best marketers and PR people. Back when I did the Olympics Blog last year we added a number of authors to help out – whilst they didn’t post as many posts as we did as owners – one of the best things they gave us was links from their own blogs and promotion via word of mouth.

Of course on the down side of multiple author blogs is that you run the risk of losing a little control over quality and content (although you can always edit) and it can take a little time to set them up and initially manage them. However in my experience the benefits of increased amounts of content are well worth the effort.