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Advertisers Sue Google and Yahoo over Click Fraud

Just spotted an article in the Wall Stree Journal that mentions a group of contextual ad advertisers who are suing Google and Yahoo over issues of click fraud – this will be an interesting one to watch as its going to be a big issue for those behind contextual advertising systems and has the potential to have flow on effects to publishers.

‘A group of advertisers quietly filed a lawsuit in February against Google Inc., Yahoo Inc. and other Internet companies in a potentially important legal test of those companies’ liability for a form of online-advertising fraud.

The plaintiffs, led by Lane’s Gifts & Collectibles LLC, a Texarkana, Ark., retailer, allege that the Internet companies knowingly overcharged for advertisements they sold and conspired with each other to continue doing so. The plaintiffs are seeking to have their suit, which hasn’t received widespread attention, certified as a class action….’

Read more at WSJ.com – Internet Firms Face Legal Test On Advertising Fees

Help ProBlogger Find a Business Model

I’m hesitant to post this but its something I’ve been pondering for a while now and I’d appreciate your thoughts and ideas.

You see I love writing on this blog – it is the blog I’m most proud of and that I put most time into. I get more feedback and interaction with readers here via comments, IM and email than any other blog in my stable. However for the time I put in its the least rewarding financially. Ads for blogging services pay next to nothing and my readership is not really big enough to attract any big private sponsorships. I’d be lucky if this site pays for my morning coffee most days (and I go to a cheap cafe).

Now before anyone worries that I’m about to either can this blog, or start charging people to read it, or that I’m going to ask for donation – please don’t worry – this is a free blog and I intend to keep it that way. In actual fact I don’t write this blog for the money but because I’m genuinely passionate about blogging as a medium, want to connect with and help others who are also and because I enjoy writing on these topics.

So what am I hesitant about? Let me cut to the chase.

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Scrivs on ProBlogger

Scrivs writes this:

‘If I worked as much as Darren (damn, how many times can I link to him in one week?) or some of the others then I would have much more money, but I also think I wouldn’t be as happy with my life.’

Two responses:

1. Maybe I should start a competition – the winner of the ‘I link to ProBlogger Most’ competition. I could come up with a prize for the most mentions of my blog in a week. Paul could be hard to beat – he’s at 50% of his posts on his front page (thats 3 of 6 posts). However Blogging Help could actually be giving Paul a run for his money – they link to me in 4 of their last 6 posts – sometimes more than once per post. So Scrivs you might have to up your commitment to my blog a touch. Anyone else want to join in?

2. Do I really sound like I’ve got no life as much as Scrivs makes it sound here? I party too…errr…sometimes. Well I’ve been to parties…. ok ok I know people who party….. or at least I’ve been known to blog about people who party….

Is Podcasting Viral?

Darren Barefoot has an interesting take on Podcasting and why he’s ‘Not Smoking the Podcasting Dope‘. He raises some good points which are similar to some of the concerns I’ve written previously. He writes that podcasting has a shorter tail than blogging and that its less accessible to podcasters than blogging is to bloggers (to paraphrase just two of his main points).

I agree (with regret) with a lot of what Darren says but still hope that with time Podcasting will take off – I especially think it does have potential to be a powerful medium in some niches and that it has some fascinating applications especially internally within businesses – but overall I think it going mainstream could be a while off (if ever).

Two of the books that come to mind when I ponder the differences between Podcasting and Blogging are The Tipping Point by Malcolm Gladwell and the Unleashing the Idea Virus by Seth Godin. Both of these books talk about how some ideas spread like viruses whereas others do not. I wonder if some of the principles in these books might add to what Darren Barefoot has written. I guess the question I am asking today is ‘Is Podcasting Virus Like?

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Interview with Chris Pirillo

Chris Pirillo (1)Chris Pirillo is one of those names that you hear as you interact with ProBloggers around the web but for some reason he’s someone that I’d never personally bumped into online until a few weeks ago when on a whim I posted this little post asking if anyone wanted to sponsor me to go to Gnomedex which is a conference that Chris runs. Imagine the surprise the next morning when I checked my inbox to find an email from Chris himself offering to help me out by finding someone who might be able to get me there! I was pretty stunned and of course excited and shot an email straight back.

Unfortunately Gnomedex clashes with a prearranged trip I’m going on to a different part of the world at the same time (and I’m thinking they’re not going to change the dates just for me) so I won’t be able to meet him in person (this year) but I thought I’d take the opportunity of him stopping by ProBlogger to see if he’d grace us with some of his time in a ProBlogger interview because this guy is very well connected and has been blogging professionally for a while now – he’s got a lot of wisdom in him – so lets get some of it out!

I hope you enjoy our interview with Chris Pirillo!

ProBlogger – Chris – thanks for your time. Who is Chris Pirillo? Pretend we’re at a party, we’ve got beer in hand, peanuts (you get the picture) and we’re meeting for the first time – I ask the aged old ‘So what do you do’ question – How do you answer?

Chris – WHAT? OH, I THOUGHT YOU SAID YOU HAD YOUR HAND IN MY NUTS. I DON’T NORMALLY BRING MY NUTS TO PARTIES, BUT ONLY BECAUSE SALT MAKES ME THIRSTY AND I DON’T DRINK SUGARY SODA.

THERE’S NO EASY WAY TO DEBIBE… DESCRIBE MYSELF. SORRY, I GOTTA STOP DRINKING SO MUCH AT THESE PARTY INTERVIEWS. ANYWAY, I’M A CONDUIT MORE THAN ANYTHING ELSE THESE DAYS, SHARING INFORMATION WITH OTHER PEOPLE. THROUGH LOCKERGNOME, WE SHARE INFO IN TEXT-FORMAT. THROUGH THE CHRIS PIRILLO SHOW, WE SHARE INFO IN AUDIO-FORMAT. THROUGH GNOMEDEX, WE SHARE INFO IN PEOPLE-FORMAT. THEN, THERE’S MY PERSONAL BLOG, WHICH IS KIND OF A HODGE-PODGE OF EVERYTHING.

ProBlogger – Can you tell us a little about how you first got into developing websites? What was your first one – and how did you to the place you find yourself today with Lockergnome? Do you have other online projects that you’re working on?

Chris – ARE WE STILL AT THE PARTY? LET’S GO INTO THE SIDE ROOM WHERE IT’S JUST A LITTLE LESS NOISY, OKAY? I’M GOING HOARSE.

I started with HTML back when the BLINK tag was en vogue. It was long before commercialism had crept into the Internet, so my first page was a personal one. I had fun scanning photos of myself in the computer lab on campus (the University of Northern Iowa), and stealing animated GIFs from elsewhere on the Web. I understand HTML, but I’d just as soon not develop it anymore. There are far better designers with far better skills than I, and that’s obvious.

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WordPress 1.5 Review

The Blog Herald writes a good review of Word Press 1.5 for those thinking of upgrading or swapping over.

‘WP 1.5 builds on 1.2, which in itself was very good, so I’ve got no complaints. The static pages and spam handling abilities are definite positives, and the templating system is particularly useful for new bloggers or bloggers who’d rather not play with script too much. Would I recommend changing from 1.2 to 1.5, yes, but if you’re happy running 1.2 I wouldn’t rush, the new version isn’t an earth shattering change and I’ll personally only be rolling over my other blogs and those I’ve designed for a few others over the coming months, but I’ll add that I’ve got adequate spam protection on the others. If you’re running WordPress 1.2 and are having big problems with spam, make the move quickly. It won’t stop spam altogether, but the built in tools certainly go along way.’

Easy Bake Weblogs E-book Review

Easy-Bake-1I’ve been chatting to Andy from Easy Bake Weblogs (affiliate link) for the past week or so via Skype and am really enjoying chatting with another problogger who knows his stuff. Andy comes at his blogging from a slightly different direction to me – he’s an experienced blogger who is making his blogging related income a little less directly than I do from blogs. Where my income is largely through advertising on the actual blogs that I run Andy has a variety of other income streams including design work, tele-seminars and an e-book.

Today I was chatting to Andy about his ebook (its information page is here) and asked what its focus of – and two seconds later he’d generously sent me a copy for my thoughts and review. I’m really glad that he did because I have really enjoyed reading it over the past hour or so.

I’ll say up front that I’ve never been a huge fan of e-books – maybe its because I had a bad experience with the first one I ever got, or maybe I’m just tight, but my opinion of them has never been great. I’ve heard too many stories of people forking over substantial amounts of money only to get a 30 page document with large typeset with information that you could find anywhere on the net for free.

So you can imagine my suspicion as I sat down in my local cafe this morning to take a look at the Easy Bake Weblogs E-book.

I’m happy to report that my suspicions were off the mark in this case. Let me share how I found it:

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Network Blogging vs Individual Blogging

In comments of my previous post linking to Weblogs Inc’s $100,000, one of my readers (Allie) wrote:

‘Darren can you do some comparisons on your blogging approach as a single blogger and what Weblogs Inc is doing? My suspicion is that youll be earning less overall but have a lot less expenses so are probably earning more than them in a sense. Would I be right in suggesting this?’

I initially posted my answer in comments but as its rather lengthy and has already generated some interest via email I thought I’d post it here also (with a few minor modifications). Here’s what I wrote earlier:

Nice question Allie – you’re asking an age old question between two approaches of blogging – individual blogger vs network blogging. Let me say right up front that I’m cool with both approaches and strongly believe that they are both valid and can be very very profitable if you work hard and give it some time.

Whilst I’ve gone the ‘individual’ approach so far I am exploring networks with a couple of friends with the Breaking News Blog Collective which is fun. Whilst it is slowly growing its not making as much as my individual blogs are at this point however (probably because I’ve been at them longer).

Anyway – to your question which seems to have two parts:

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BlogLogic Launches TurboBlogger

BlogLogic announce that they’ve just hired the world’s newest ‘Pro Blogger’ – Kevin Humphrey to be the chief blogger on TurboBlogger a blog about blogging with ‘Blogging news and Reviews’.

The press release announcing the news reads:

‘“Kevin will be paid two thirds of advertising revenue generated at Turboblogger.com” says Paul, who also candidly states in the ad “Hey, maybe you’ll be able to afford extra toppings on that pizza!”

The following is a snippit taken directly from an email communication between Kevin Humphrey and Bloglogic.net’s Paul Short.

Kevin Says: “In terms of pay, I have no issues there. As a ‘beginner’ pro blogger, I’m more comfortable with a performance-based arrangement for now anyways. To be honest, I’m interested in this opportunity as a means of getting my name out there more quickly as well as gleaning some knowledge off of you along the way.”

As with any fairly new weblog, advertising revenue does not roll in right away. The blog’s voice, style, reputation and readership grows over a period of time until respectable profits are earned. “I think only farmers and bloggers have the vision to see that you have to sew before you can reap,” Says Paul, “and Kevin clearly has that vision.”’

Read more at BlogLogic