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More on Google Ads in RSS Feeds

The Blogging community is buzzing with the news yesterday of Google Adsense Ads in RSS feeds. There are a few relevant updates surfacing to this story:

Robert from Longhorn Blogs (the blog that the first Adsense Ads were spotted in the RSS feed of) answers a few questions on their Adsense ads in their RSS feed. He writes:

Q: How are you putting ads in the feeds?
A: I can’t talk at all about implementation yet, because the system is not finalized. It’s just a test to determine how well the current thought process works, the performance bottlenecks, and to discover any barriers to others using it. I CAN tell you that it isn’t using Javascript….

Q: When can I start putting ads in MY feeds?
A: IF Google decides to launch this product, you can expect to see a wider public beta in the next few weeks. I wouldn’t waste my time trying to figure out the current implementation yet. It will most likely change, and your AdSense account won’t have the proper permissions from their servers to display contextual ads anyways.

Also at Feedburner’s Blog you can see that they are mobilising themselves for Google’s Adsense ads – they write:

‘FeedBurner has implemented support for this capability. Google is currently testing this program with just a few publishers, but as the program becomes more widely available, and your Google AdSense id is approved for use with RSS ads, FeedBurner will take care of the rest as part of our suite of services. Google’s AdSense implementation is based on editing your source feed template. FeedBurner makes it simple to implement the AdSense service if you can’t or don’t want to edit your source feed templates, or you just want additional flexibility in determining frequency of ads, ability to prevent ads on short posts and other ad control mechanisms for your feed.’

So it looks like it could be a while before Google comes out of testing for their RSS ads. One would think that their initial testing will go for some time before they’re ready to go into a full beta with the wider publisher public.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. dannyFoo says:

    I might be naive here but I somewhat have this feeling that at the rate Google is coming up of ways to put up ads almost anywhere. Ads are kinda invading every privacy of a user online. It might not be that obvious such as popups but I guess you can sense its subtle insertions.

    Or might just me.. *shrug*

  2. You are right, but I think it is more important to offer good bloggers a way to keep their heads above water since the price of success is a much more expensive server solution and bandwidth overruns — so with ads at least covering expenses, you will see good blogger more able to blog full time.

  3. Ben says:

    I also wouldn’t mind the ability to recoup my RSS bandwidth costs. I can put ads on my site, but if most of my bandwidth goes towards RSS feeds, & most of my readers just read my feeds w/o coming to my site, I might have a hard time keeping a popular site afloat. If I had a popular site, that is. :)

  4. Ads don’t invade your privacy, they’re just a minor inconvenience. Most people accept ads as the price of free content. We’re all used to ads in free-to-air TV and radio broadcasts, and in paid-for newspapers and magazines. Why would the web be any different? It’s just another information/entertainment medium.

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