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Search Engine Watch notes a few new trademarks from Google – including one interesting one ‘ TrustRank’ which they speculate that it could be an indication that Google are cooking up some new ranking system (like PageRank?) that is for combatting web spam.
Also trademarked by Good are the terms:
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[...] t they’ve also registered “TrustRank”. Darren supposed that it might be like PageRank, I expect it to be a replacement altogether. It used to be that Pa [...]
TrustRank
The ProBlogger reports that Google have trademarked TrustRank .
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My name is Darren Rowse and I’m a full time Blogger making a living from blogs like Digital Photography School and TwiTip - Twitter Tips.
In 2002 I stumbled upon an article about ‘Blogging’. I didn’t know it at the time but that moment changed my life. Read more about Darren or contact him. Connect with me on Twitter at , Facebook, Google+ and LinkedIn.
Fyi,
It’s All About Results is the tagline they use with Adwords.
Picture Simplicity is the tagline they use with Picasa, the imaging package they recently acquired.
Trustrank makes sense. Worked good on PGP and I have been waiting for a similar concept on connected webpages / blogs for a long time now. :)
On first glance I’d speculate that TrustRank would be a system much more focused towards ecommerce and Froogle than being a replacement to PageRank.Maybe something like eBay’s feedback system. Well that’s what it’d be if I ran Google.
>ranking system (like PageRank?) that is for combatting web spam.
all ranking systems aim to promote good sites and combat spam. One thing that is interesting about TrustRank as a concept is that it is reliant upon human editors to seed the set. So Google can say that its all automated or all algorithmic, but they felt it necissary to trademark a process which as described in its original form required human editors.