Comments on: Adsense Ads – Which Position Works Best?

By: Part Time Entrepreneur

Part Time Entrepreneur — Fri, 18 Aug 2006 07:28:52 +0000

Really interesting stuff, can’t wait until i get enough visitors to bother with adsense – but hey, only started yesterday!

By: Bob

Bob — Thu, 16 Mar 2006 02:31:51 +0000

I have had really good luck with changing ad formant and location. I have notice significant CTR increases using these tips.

By: Mark Boudreau

Mark Boudreau — Tue, 31 May 2005 13:41:24 +0000

As of the morning of May 31 my earnings since changing the position of my Adsense ads have tripled from the month before. Any further experimentation will probably only happen in the fall but as far as I’m concerned the experiment was a resounding success (at least for the month of May). Other than move my Adsense ads I have not done anything differently as far as what I have blogged about or how. Two months like this will cover my hosting expenses at Typepad which is all I was really hoping for at this point. Perhaps it is time to set my sights a bit higher!

By: Mark Boudreau

Mark Boudreau — Tue, 17 May 2005 14:09:58 +0000

As of today (May 17) I have earned the most off of Adsense in one month since I started with them last November with yesterday being the most revenue I have ever earned during one day. We’re not talking mega-bucks by any means but I will move from earning less than $30.00/month to earning more if this trend continues. Top left above the fold seems to be the sweet spot for me. I would consider further experimentation only in the context of a re-design of my site which is something I really want to do “any day now.”

By: Mark Boudreau

Mark Boudreau — Thu, 05 May 2005 14:48:30 +0000

As a follow-up to my experiment of moving my Adsense ads from the upper right corner of my site to the recommended upper-left I can tell you that it appears to have made a difference. I made the change early on May 2nd and as of today (May 5th) I am almost half-way to my usual revenues for the month. Being optimistic, I should see an increase in revenues from this move of approx. 25%. Of course now that I say that I probably have jinxed myself but the change appears to be making a difference. I’ll follow-up later in the month. Thanks for the tip.

By: Ben

Ben — Thu, 28 Apr 2005 12:29:20 +0000

Is this a case of reading too far into it just to create some attention? Having played around with AdSense for a while myself, it depends on the blog and the audience you’re dealing with.
Are your audience web savy marketers? if so they’re going to know it’s AdSense and steer clear unless it’s a well writen ad suited to their needs, as it will be a full throttle sell on the next page.
If they’re not web savy and are looking find a cure for warts, they’ll more than likely click at anything that looks good and has the possibility to solve their problem.

There lies the opportunity for a whole new ‘Optimisation’ article relating to your audience.

By: LcF

LcF — Thu, 28 Apr 2005 08:52:36 +0000

ad placement position is very important indeed. To find good position, I always check with myself to find out which area I focus most while reading others’ and my own blog.

By: Vic

Vic — Wed, 27 Apr 2005 14:59:46 +0000

I’ll add my two cents to the “moving adsense ad location works”. My CTR increased dramatically when I moved the ads in with the content as opposed to the sidebar. Of course I also modified the font/background colors to match my site.

As far as moving ads around, I find that with a blog the page format for individual posts is the same, so I just found the best spot and added the code to my template.

Vic

By: Mark Boudreau

Mark Boudreau — Wed, 27 Apr 2005 14:51:43 +0000

I know that when I moved my AdSense ads from on the left “beneath the fold” to on the right “above the fold” my revenue went from next to zero to consistently paying a couple of cents a day, every day (not big money but at this rate after a year my blogging expenses will all be covered so I consider this a “good thing”). Positioning makes a HUGE difference. I just might try moving the ads to the left and see what happens. I’m looking to try it for the month of May as an experiment.

By: Chris Abraham

Chris Abraham — Wed, 27 Apr 2005 14:40:09 +0000

I have found that the moment I added AdSense AdWord ads into the inline of each permanent link article, such as:

[google adwords ad]
Title
Intro
Full
[google adwords ad]

The click throughs skyrocketed.

I am in the process of doing the same thing on another site and I will let you know what happens.

By: Darren

Darren — Wed, 27 Apr 2005 14:33:09 +0000

I’ve seen significant changes from position to position on most of my blogs. As I’ve written before, in content ads are the best in most cases – significantly better than any others.

By: Dale Estes

Dale Estes — Wed, 27 Apr 2005 14:15:57 +0000

I have tried to move them around but have not seen much difference.

By: Mind Sharer - For The Marketing Mind

Mind Sharer - For The Marketing Mind — Wed, 27 Apr 2005 11:21:46 +0000

Opinion and tips on new ad placement heatmap from Google

Rick over feedbuzzard (and Darren at Problogger) has spotted there is an update from Google on Optimization Tips page.

In the recent article, Field study in blog world – Tips on Adsense Placement, there are some similar message that come from t…

By: dannyFoo

dannyFoo — Wed, 27 Apr 2005 08:30:34 +0000

I do agree with Andy there.

A simple explaination maybe to some why Google locates most of the left as hotspots is cause your eyes scan left. However, if you make the design very subtle on the left for the ads, you can bet your eyes might miss it. :)

Cheers.

By: Andy

Andy — Wed, 27 Apr 2005 08:20:59 +0000

How much effort would you spend moving ads around within a blog environment? In general, blogs adopt much the same layout throughout, which is good for consistency in any case. Individual article and archive pages may be laid out slightly differently.

My problem would be working in different layouts based on different page styles (for example, image-rich articles may need a different placement strategy to text, I don’t know). My feeling is that it’s a best difficult to change placement for individual pages when most blog/content-management systems use one template set throughout the site. I know it’s possible to stipulate alternate templates or create static pages, at least in Wordpress, but is it too much hassle?

I don’t have problem with dynamically generating ads based on content (talking wider than AdSense here) – but altering their placement is more tricky. How would you balance the need for consistency of all page elements, with users developing ‘blind spots’ on your site where they know ads always appear?