Written on April 26th, 2005 at 08:04 am by Darren Rowse

Site Targeted Ads Will Bring Innovative Advertising

Adsense 2 comments

I’ve been pondering the new Site Targeted Ads from Google that I mentioned in the last post and have been thinking about all the interesting implications that this might have on those advertising on blogs.

I suspect that with the advent of these ads that we’ll also see some pretty innovative advertising that targets publishers sites – especially blogs. For example I suspect we’ll see:

Ads Targeting Competitors – Imagine being able to have ads that come up on competitors blogs enticing them to come across to yours – even making disparaging remarks about the blog they appear on (until they get blocked).

Conversational ads – Ads that add to the conversation happening on a particular blog.

What other types of ads do you think we’ll see – leave your ideas in comments below.

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2 Responses to “Site Targeted Ads Will Bring Innovative Advertising” - Add Yours

  • Surfarama

    April 26th, 2005 11:50 am

    Google AdSense in RSS! (Chris Pirillo)
    Chris Pirillo has posted a link to an example of Google Adsense in an RSS feed. This is BIG news, bigger than the other news about various changes to Adsense.

    Just what del.icio.us needs to moentise its considerable RSS traffic. And I bet Jason Calc…

  • Tom Hanna

    April 27th, 2005 7:34 pm

    I expect this will be fairly useful to big companies (think Coke, McDonalds, Wal-Mart) wanting to do institutional advertising where a click-thru may not be as important as making sure the ad is only displayed on the highest quality sites. Traffic levels will have to be high enough to attract ad managers attention, but not necessarily huge as it’s paid on a CPM basis. I’d expect this to be more of an additional revenue stream than a replacement for context sensitive CPC ads.


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