Written on April 25th, 2005 at 04:04 am by Darren Rowse
Not for Profits and Blogging
Wayne writes on the topic of Non Profits Profiting From Blogs. He believes that not for profit organizations can gain incredibly from blogging which is something that I’m also a strong advocate for.
‘The value of blogs to any non-profit is almost unlimited.
First of all, a blog provides a powerful informational vehicle for the association. The Board of Directors and association staff can keep the membership up to date with the latest initiatives and activities of the organization.
Because a blog is constantly updated, with fresh content, the organizational leaders can maintain up to the minute contact with the members.
Since one of the major difficulties faced by many non-profit organization is membership recruitment and retention, a blog can display the benefits of membership, in real time. Regular postings of how members benefited tangibly from joining the non-profit, can be a useful and interesting series on the blog….’
Over the past few months I’ve had the privilege of consulting for a number of non profit organizations here in Melbourne who have set up blogs and needed advice. Like Wayne I see incredible potential for some of these sorts of organizations for blogging. Particularly I noticed the interactive nature of Blogging between blogger and reader coming into play in these instances with readers/supporters/volunteers not only finding relevant news and information but able to add their support/advice/questions etc via comments. Hopefully we see more not for profit organizations taking on blogging in the future.
3 Responses to “Not for Profits and Blogging”
Carla
April 25th, 2005 5:29 am
Not for profits really have a lot to gain from blogging - they generally already have an interested audience. Blogging is a great way to let their audience know that they are there, they are listening and they want feedback.
Craig McGinty
April 25th, 2005 6:50 am
If you are able to, can you point us in the direction of a couple of examples of non-profit organisations using blogs?
stefano
April 26th, 2005 8:45 pm
For sure not for profit orgs can gain a lot from blogs: at least in my experience (here in Italy…) is not easy to help nonprofit orgs in the communication field: obvioulsy they are more concentrated in “doing” things than “communicate” it…
I think and agree that blogs can help a lot: its storytelling style is easier to write and many volunteer can use it… but non profit org needs to dedicate some time to it!
Stefano
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