Wayne writes on the topic of Non Profits Profiting From Blogs. He believes that not for profit organizations can gain incredibly from blogging which is something that I’m also a strong advocate for.
‘The value of blogs to any non-profit is almost unlimited.
First of all, a blog provides a powerful informational vehicle for the association. The Board of Directors and association staff can keep the membership up to date with the latest initiatives and activities of the organization.
Because a blog is constantly updated, with fresh content, the organizational leaders can maintain up to the minute contact with the members.
Since one of the major difficulties faced by many non-profit organization is membership recruitment and retention, a blog can display the benefits of membership, in real time. Regular postings of how members benefited tangibly from joining the non-profit, can be a useful and interesting series on the blog….’
Over the past few months I’ve had the privilege of consulting for a number of non profit organizations here in Melbourne who have set up blogs and needed advice. Like Wayne I see incredible potential for some of these sorts of organizations for blogging. Particularly I noticed the interactive nature of Blogging between blogger and reader coming into play in these instances with readers/supporters/volunteers not only finding relevant news and information but able to add their support/advice/questions etc via comments. Hopefully we see more not for profit organizations taking on blogging in the future.