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Generating Traffic for your Blog – Think Ahead

In a great example of thinking ahead – Rogers Cadenhead registered the domain name BenedictXVI.com a couple of weeks ago.

‘Cadenhead, an author of 20 technology “how-to” books with titles like “Movable Type 3 Bible Desktop Edition” and “Teach Yourself Java in 21 Days,” said he registered the names for $12 each from Internet address seller Bulkregister.com.

“I couldn’t resist the chance to have some skin in the game. Someone else already has JohnPaulIII.com and JohnXXIV.com, but otherwise I put a chip down on every name of the past three centuries,” Cadenhead wrote on his Web log at Cadenhead.org.’

Source: Fla. Man Secured BenedictXVI.com Weeks Ago

In fact Rogers secured six domain names which that all could have corresponded with a new pope’s new chosen name.

This is a wonderful illustration of my previous advice to think ahead about not only what people are searching for now – but what they’ll be looking for in a few weeks or months time. This is what I was doing when I started Pope Watch – but Rogers certainly trumped us all with his move! Congratulations to him.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. WR says:

    I think it is kind of wrong to try and profit off of something so sacred.

  2. Scrivs says:

    I think it’s genius. And don’t get me started on the church and profiting…

  3. Jon says:

    In a similar vein I snagged msn-adcenter.com but I’m not too sure if there will be potential copyright issues?

  4. Jon says:

    That new pope is kinda old too, so a new chance may come around in a few years.

  5. Nicole Simon says:

    I have had exploded traffic on one thing – webcam and pope in German. I blogged about it. People came there because they where searching for information.

    As long as good content is provided, I see nothing negative in it. In case someone does, please start shutting down every postershop, every dvd rent, and other stuff. They also live from what has passed away.

Trackbacks

  1. The New Pope Blog – 1.5 Billion Potential Visitors
    Adsense guru and super blogger Darren Rowse of Problogger.net points out a story from the WashingtonPost.com entitled ‘Fla. Man Secured BenedictXVI.com Weeks Ago’. By the time Cardinal Joseph Ratzinger of Germany assumed his new papal moniker on Tues…