Generating Traffic for your Blog – Think Ahead

In a great example of thinking ahead – Rogers Cadenhead registered the domain name a couple of weeks ago.

‘Cadenhead, an author of 20 technology “how-to” books with titles like “Movable Type 3 Bible Desktop Edition” and “Teach Yourself Java in 21 Days,” said he registered the names for $12 each from Internet address seller

“I couldn’t resist the chance to have some skin in the game. Someone else already has and, but otherwise I put a chip down on every name of the past three centuries,” Cadenhead wrote on his Web log at’

Source: Fla. Man Secured Weeks Ago

In fact Rogers secured six domain names which that all could have corresponded with a new pope’s new chosen name.

This is a wonderful illustration of my previous advice to think ahead about not only what people are searching for now – but what they’ll be looking for in a few weeks or months time. This is what I was doing when I started Pope Watch – but Rogers certainly trumped us all with his move! Congratulations to him.

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Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn. runs on the Genesis Framework

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  1. WR says:

    I think it is kind of wrong to try and profit off of something so sacred.

  2. Scrivs says:

    I think it’s genius. And don’t get me started on the church and profiting…

  3. Jon says:

    In a similar vein I snagged but I’m not too sure if there will be potential copyright issues?

  4. Jon says:

    That new pope is kinda old too, so a new chance may come around in a few years.

  5. Nicole Simon says:

    I have had exploded traffic on one thing – webcam and pope in German. I blogged about it. People came there because they where searching for information.

    As long as good content is provided, I see nothing negative in it. In case someone does, please start shutting down every postershop, every dvd rent, and other stuff. They also live from what has passed away.


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