Written on April 20th, 2005 at 10:04 am by Darren Rowse
Generating Traffic for your Blog - Think Ahead
In a great example of thinking ahead - Rogers Cadenhead registered the domain name BenedictXVI.com a couple of weeks ago.
‘Cadenhead, an author of 20 technology “how-to” books with titles like “Movable Type 3 Bible Desktop Edition” and “Teach Yourself Java in 21 Days,” said he registered the names for $12 each from Internet address seller Bulkregister.com.
“I couldn’t resist the chance to have some skin in the game. Someone else already has JohnPaulIII.com and JohnXXIV.com, but otherwise I put a chip down on every name of the past three centuries,” Cadenhead wrote on his Web log at Cadenhead.org.’
Source: Fla. Man Secured BenedictXVI.com Weeks Ago
In fact Rogers secured six domain names which that all could have corresponded with a new pope’s new chosen name.
This is a wonderful illustration of my previous advice to think ahead about not only what people are searching for now - but what they’ll be looking for in a few weeks or months time. This is what I was doing when I started Pope Watch - but Rogers certainly trumped us all with his move! Congratulations to him.



6 Responses to “Generating Traffic for your Blog - Think Ahead”
WR
April 20th, 2005 11:30 am
I think it is kind of wrong to try and profit off of something so sacred.
Scrivs
April 20th, 2005 11:44 am
I think it’s genius. And don’t get me started on the church and profiting…
Jon
April 20th, 2005 12:24 pm
In a similar vein I snagged msn-adcenter.com but I’m not too sure if there will be potential copyright issues?
ReveNews: Jim Kukral
April 20th, 2005 2:44 pm
The New Pope Blog - 1.5 Billion Potential Visitors
Adsense guru and super blogger Darren Rowse of Problogger.net points out a story from the WashingtonPost.com entitled ‘Fla. Man Secured BenedictXVI.com Weeks Ago’. By the time Cardinal Joseph Ratzinger of Germany assumed his new papal moniker on Tues…
Jon
April 20th, 2005 5:52 pm
That new pope is kinda old too, so a new chance may come around in a few years.
Nicole Simon
April 21st, 2005 6:33 pm
I have had exploded traffic on one thing - webcam and pope in German. I blogged about it. People came there because they where searching for information.
As long as good content is provided, I see nothing negative in it. In case someone does, please start shutting down every postershop, every dvd rent, and other stuff. They also live from what has passed away.
Leave a Reply