Comments on: Adsense Ad Click Variations Explained

By: Levente

Levente — Fri, 05 Oct 2007 13:47:39 +0000

I found this page using Google, because I was wondering about this smart pricing thing. Sometimes I get clicks over 1 $ and other times I get 0.03 – 0.05 $ on the same ads, on the same page. I think it’s more IP based than anything else because I have a .ro domain with English content for a worldwide audience and the huge differences in pricing I think it’s because of the visitors coming from different parts of the world.

By: Nizar

Nizar — Wed, 04 Jul 2007 19:26:06 +0000

I am wondering if there are variations between image ad or text ad. Image ads consume the whole ad box. Can they bring more money?

By: GM

GM — Mon, 30 Oct 2006 17:58:47 +0000

We can only guess how click variations work but it will never be able to truly understood unless Google decides to make it’s tactics public.

By: John Butler Live - Adsense Top Paying Keywords

John Butler Live - Adsense Top Paying Keywords — Tue, 17 Jan 2006 10:05:43 +0000

[...] Ok so at first glance Yahoo! Domains are right in there taking the top two spots. I wasn’t aware that Yahoo! were in the business of registering domains until I saw this. And actually their prices are among the best I’ve seen. Just $2.99 a year at the moment. I’ve been reading quite a bit lately to try to understand the whole CPC concept and reasons for the difference in the CPC a bit more clearly. The main affecting factors are Global Position, Demand and Supply, Smart Pricing. I found a very helpful article on Problogger.net which explains these quite well. [...]

By: Charles

Charles — Mon, 18 Apr 2005 01:17:30 +0000

Thanks for the overview Darren…what I am waiting for now is Yahoo! to join in the truly contextual ad game with some real competition to Adsense. That would be good for all concerned.

By: Darren

Darren — Sun, 17 Apr 2005 11:42:20 +0000

I’m not completely certain how they do it – but yes I suspect its an IP address thing Duncan.

There are a number of factors as to what ads your visitor will see I suspect – a combination of their IP address/location but also whether advertisers have specified that they want local ads or global ones.

By: Duncan

Duncan — Sun, 17 Apr 2005 11:28:30 +0000

Is the geographic targeting based on IP adress of the viewer or the page? I’ve got a .com blog which displays Australian ads related to the topic when I visit despite the page being strictly related to an American topic.

By: Dale Estes

Dale Estes — Sat, 16 Apr 2005 18:39:32 +0000

The thing I can’t figure out is why on one of my blogs all that appears is the public service ad.it has plenty of content so its confusing to me.

By: Darren

Darren — Fri, 15 Apr 2005 23:48:27 +0000

Good comment Bruce – the weekend earnings are an interesting one.

What i find with mine is that on weekends my CTR tends to go up even though my impressions are down. My theory is that on the weekend whilst less people surf the web, more people have time to actually read a page and follow the links (including ads).

By: Bruce Allen

Bruce Allen — Fri, 15 Apr 2005 16:28:25 +0000

Interesting theories. I’m still trying to find the ideal combination for myself, as I get a lot of traffic, and even quite a few clicks, but not quite the income I’d like to have. Still, it’s better than nothing.

One thing I have noticed, interestingly, is that while my overall traffic and clicks are down on the weekends, many times my earnings are right on a par with what I get during the week, which seems to contradict the idea that weekends have lower click values, at least in my case.

I’ve been reading everything I can on these topics, even bought a couple ebooks (In which I was very disappointed) and scour through messageboards on the topic. It’s never ending!