Written on April 13th, 2005 at 02:04 pm by Darren Rowse
Ad Agency launches Blog Kit
Media Daily News posts that Ad Agency Carat are launching some interesting resources for companies wanting to explore blogging as part of their marketing.
‘John Cate, vice president and national media director for Carat Interactive, said clients such as TiVo and Pfizer will each be given a three-part blogging “starter kit,” introducing them to the increasingly influential world of blogs.
The kits will instruct each client on how to effectively monitor blogs within their purview, advertise on appropriate blogs, and actually blog themselves. “This practice won’t be right for all of our clients,” said Cate. “We’ll have to access the landscape, and determine who can sustain a dialogue and who can’t.”‘
I’ll be interested to see how companies respond to Carat with this kit – particularly if and how many take up the advertising approach (especially with my recent advertising experience in mind).
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April 15th, 2005 8:50 am
Adsense Developing Fully Customizable Ads Blocks?
Darren Rowse at http://www.problogger.net says that Google Adsense are testing new ad formats to allow publishers to have greater control over how many ads are shown and what the overall size of t
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