Comments on: Cats, Dogs and Adsense

By: cat breeders online

cat breeders online — Tue, 24 Apr 2007 15:52:17 +0000

Well, I guess the only reasonable answer is that he gets a terrible CTR.. 6,000,000 serves and only $850 to show for it is terrible. Does he even make enough to support the server costs?

By: aly8.com

aly8.com — Sun, 23 Jul 2006 02:57:04 +0000

Thanks for the tips on the site for cats. What do you think about my site? Sorry to hear that there is not much revenue in the ads from cat and dog lovers. I enjoyed reading all the comments. Great site!

By: ProBlogger

ProBlogger — Wed, 13 Apr 2005 12:59:25 +0000

Adsense Developing Fully Customizable Ads Blocks?
Google Adsense are testing new ad formats that allow publishers to have greater control over how many ads are show and what the overall size of the ad block is. The other day when a few of us were…

By: Darren

Darren — Tue, 12 Apr 2005 02:44:32 +0000

LOL – unless you’re going to do it very seriously – and get lots of traffic which would make it

HEAVY PETTING!

By: Duncan

Duncan — Tue, 12 Apr 2005 02:42:44 +0000

I think the moral of these posts is that you’d have to be barking mad to get in pet blogging. :-)

By: Lisa Verkley

Lisa Verkley — Tue, 12 Apr 2005 01:47:30 +0000

I have the same experience with my large dog site – it seems to have the lowest paying ads compared to other sites I run. I also had to block breeder’s ads due to negative feedback from my loyal site visitors. I have several revenue streams coming in from the site – Adsense isn’t the biggest stream, but it is the funnest to obsess about! haha

By: Ted Rheingold

Ted Rheingold — Tue, 12 Apr 2005 00:46:25 +0000

Yes, it’s the sad truth. Well, in March we saw $930 from AdSense. We’re going to be working on integrating the ads deeper into the content and mixing up the content so perhaps it’s nothing but ‘dog’ and ‘cat.’ We do find a great diversity in ads which is nice, but they can’t be worth much.

One problem we have is that our users abhor unethical breeders (aka puppy mills) for good reasons and since most people advertising are subpar we have to block all breeder ads.

We are going to begin working with an overture-associated text-ad company that chooses keywords based upon user profile, not text on page. Hopefully they will ahve decent ads and we can serve more than just pet ads.

Woof and meow

By: Darren

Darren — Tue, 12 Apr 2005 00:29:55 +0000

True True John.

Seriously – if I had 6,000,000 on a very low paying Adsense keyword I’d probably keep using Adsense and work on optimising its positioning to maximise CTR, but I’d also probably concentrate more so upon impression based ads which would do ok at that traffic.

I’d also be approaching vets, cat breeders etc to sell them text ads/classifieds.

By: John

John — Tue, 12 Apr 2005 00:15:41 +0000

Well, no more so than dogs…

And you can at least attract a lot of traffic with them. Now all I have to do is figure out how to get those cat people to click ads about mesothelioma! :-)

By: Darren

Darren — Tue, 12 Apr 2005 00:07:38 +0000

Thanks John – point taken. Take home advice – cats are evil. :-)

By: WR

WR — Tue, 12 Apr 2005 00:07:33 +0000

$850 per month is very, very low. You would expect atleast $2000-$3000USD per month from that traffic (and that is a conservative estimate). But, yes, dogs and cats don’t seem like a “get rich” niche.

By: John

John — Tue, 12 Apr 2005 00:02:09 +0000

If my cat blog was getting that many page impressions a month, with my average clickthrough rate and revenue per click, I’d be making about $1,200 a month, so yeah, I think his numbers are within the realm of reason..

Basically, cats are a lousy topic if you want to make money off adsense. Mine’s still young and the numbers are too small to rise far above statistical noise, but my clickthrough rate is a fraction of what you guys keep talking about. And I doubt any of the few clicks I do get result in actual conversions. I figure it’s either people looking for more cat pictures, or people who like the site and want to throw me a nickel.
Basically, people go to Darren’s digital camera blog because they want a digital camera and they want to figure out which one they should buy. Big clickthroughs – and thus more valuable bids. They go to a cat blog because they want to see cute cat pictures. They’re not looking to buy anything. Low clickthroughs, and equally low bids. Lesson learned on this end…

By: Jon

Jon — Mon, 11 Apr 2005 23:09:52 +0000

I agree 6,000,000 page impressions and 850$ seems a bit odd. I think Google pays the market price for those keywords, so if that is what he gets it is probably right. He could of course change to non relevant advertising. But slow dough is better than no dough.

By: John

John — Mon, 11 Apr 2005 18:00:19 +0000

My “training wheels” blog is about cats. So far, a click-through appears to be worth either 4 cents or 8 cents. Right now I’m trying to figure out which of the ads are worth 8, and how to get more of those to appear on the page.

But yes, there’s also a fairly limited selection of ads available. The variety I see is pretty narrow. Eh. This blog’s more about learning to build traffic than adsense. That’ll come next.

By: Fuzzy

Fuzzy — Mon, 11 Apr 2005 15:19:21 +0000

That does seem an extremly low rate of payout, I mean I average 500,000 servings and above per month with an earning not far off of Ted’s, and I have one of the worst paying subjects (Telecoms)

By: Jarkko

Jarkko — Mon, 11 Apr 2005 15:17:19 +0000

Tough market. I checked the overture prices for terms cat, dog and blog.

Blog gets highest bids, but the market is very thin only ten or so bids and the price falls quickly.

Dog places second highest bid being only about 50% of bids for Blog. Strong market though, nearly fifty bids for the term but most of the are very low priced.

Keyword cat is otherwise similar to dog, but its value is lower.

I would say that this expresses the market rather well. Blogging software or related services are highly centralized and there are some benefits of scale, therefore it is beneficial to pay for higher rankings.

Pets are very local phenomenon and judging from the listings that Overture serves focused on local markets and low value business. More money is to be made in some mail deliverable accessories or distant services.

I would say that with that kind of traffic it is more beneficial to go affiliate or start own business and remain as adsense partner.