Ted Rheingold has a good summary of the recent Adsense Publisher’s Forum (I’m still waiting for my invitation – with airline tickets – to the next one). Ted has a couple of sites (Dogster and Catster) that use Adsense. He writes that between the two sites they serve 6 million ads per month and that they earn around $850 per month (total). He gives his CTR (which I won’t publish here because I believe it to be against Google’s guidelines – even with the recent relaxation of the rules which now allow publishers to share total earnings but not other factors like CTR).
I’m a little surprised by his numbers – by my calculations his ads must not be paying too much per click to be earning that much with that many impressions and that sort of CTR.
Maybe there isn’t much money in Cats and Dogs but looking at my own stats I would expect 6,000,000 ad impressions to do significantly more than $850 in a month – in fact if I could get that kind of traffic in my direction I’d be bringing in as much as the team at Weblogs Inc with their $1000 per day!
I’m not quite sure where the issue is though – maybe its just really low ad value. None the less the information about the Adsense Publishers Forum is interesting.