T.L. Pakii has a great piece on How To Get Blog RSS Subscribers which is useful for anyone wanting to expand their RSS readership (an ever increasingly important way of finding readers for many bloggers).
One of his main points is that you should work on Educating your Demographic which makes a lot of sense as RSS remains a relatively new and often unknown technology:
‘Your demographic may be a bit behind on the technology curve so you may want to write about the value of RSS with your market. Write a free report for them to download and even offer a video tutorial that shows them how to use RSS after they read about the why of RSS. Making sure that your customers and prospects knows what RSS is and how to use it productively is a next step in increasing subscribers. An important point to realize is that that there is still a learning curve on blogs and more so on RSS. It’s getting easier for more and more people to engage and use these tools but you will do much better to take a lead role in educating those within your reach on the merits using RSS.’
Read more at How To Get Blog RSS Subscribers