Gawker Media today went live with their latest venture – Sploid – a ‘news site with a tabloid mentality.’
There isn’t much content on Sploid – photos and headlines are pretty much everything – with links to the articles in question. This isn’t the smartest SEO strategy for most bloggers – Search Engines like content and links and pictures are probably not enough to get highly ranked – but when it comes to Gawker they don’t rely upon Search Engines because they have such high loyalty factor of their readers and massive incoming links that push them up in the Search Engines anyway.
As usual they are relying heavily advertising to monetize this site – at the moment most of the ads point to their own sites but in time they’ll attract advertisers who don’t mind exposing their message to an edgy readership.
At the time of writing this they’ve had 50,000 unique readers already – so if nothing else they are pretty good at launching blogs – I suspect they’ll do well with this one longer term too.
Update: Perhaps I should say that I have no financial interest in Gawker after reading the comments on Jeff’s blog after announcing the launch of Sploid.