A blogging friend just pointed me at a new strategy that the AdBrite advertising network seem to be employing – selling packages of ads that will appear on multiple sites. Some of the packages are packages of their higher performing sites in the network and others are theme related on sports, gaming, travel etc. My friend pointed me to a blogging package. They describe these packages on their blog as follows:
‘We’ve been hearing from some advertisers that you’re overwhelmed with the number of advertising opportunities on AdBrite. I hope these pre-selected, high-performing ad packages make your life easier. ‘
I think this is a good move for Adbrite – the only hesitation I have is that they don’t reveal what sites they’re putting the ads on. For instance with the blogging package they just say
‘Blogs inform, influence, and entertain the Internet’s taste-makers. Click “add to cart” and we’ll put into your cart 20 of the best-performing blogs in the AdBrite network.’
As an advertiser I think I’d want to know a little more than that and as a publisher – I want to know how to get in on such a package – looks like good money!